We could talk about the neat products I saw at the Future of Online Advertising (FOOA) conference. We could also review presentations that stood out as unique or valuable, but others have done a great job with that already. I’d like to talk about a theme that came through over and over again and extended… Read More
Yesterday Liz Strauss and I went to the FOOA (Future of Online Advertising) Conference in the afternoon and the PaidContent.org New York Mixer in the evening. It was quite a busy day. We saw Chas Edwards of Federated media at FOOA and we met several people at the mixer. PaidContent.org and Successful-Blog both covered some… Read More
A friend of mine used to say that insanity was doing the same thing and expecting different results. Apparently, he got that from Albert Einstein. Seth Godin reminded me of him today: “You’ve done it before, and before that and before that. A dozen or a hundred or perhaps a thousand times before…Why are we… Read More
My favorite session at the SIIA Content Forum this week was the Second Life discussion with Russell Miyaki (TMP Worldwide) and Valerie Williamson (Electric Sheep Company) moderated by Patrice Curtis of Curtis Research. Patrice provided the basics: SL contains about 10,000 square miles of virtual space, 6003 islands, and more than 5.6M residents (and some… Read More
Ezra Ernst, the CEO of Swets North America, was interviewed this week as part of the SIIA Content Forum. He talked about how The Long Tail applies to publishing and, specifically, to Swets. Many publishers have historically relied on a small percentage of their products to subsidize the rest. Being unable to determine in… Read More
Thank you for your recent requests for me to renew my subscription. As you know, I’ve been a faithful subscriber for many years. I find your content valuable, interesting, and certainly authoritative. However, that is no longer enough. I used to read HBR from cover to cover every month. But in the past couple of… Read More
Yesterday I wrote about a great product (by HP) that was supported by horrendous customer service. I ultimately would not buy it. Earlier in the week I had the opposite experience. I was in New Orleans at a horrible hotel that had outstanding customer service. The manager went above and beyond the call of duty… Read More
I can understand why United doesn’t just let people sit in First Class when there are seats open. If you want First Class you have to pay, with dollars or miles, to upgrade your seat. First Class is truly a different class of service. The flight attendants do more for you. The food is… Read More