Thank you for your recent
requests for me to renew my subscription. As you know, I’ve been a faithful subscriber for many years.

I find your content
valuable, interesting, and certainly authoritative.

However, that is no longer

I used to read HBR from
cover to cover every month.

But in the past couple of
years the amount of information finding its way to me has increased

At first, I started to use
the article synopses in the back of your issues to select articles of interest
to me. I would only read those articles
but I still read every word.

As the amount, brevity,
and quality of information I received from multiple sources increased still, I
found myself picking up my HBR less frequently. When I did, I would skim articles, occasionally reading one if it was
immediately applicable to my situation.

As of today, I have not
even picked up an issue in almost a year (other than to move it to my overflowing

I must commend you for
your move to get your articles and full text online. I appreciate it. However, I rarely feel compelled to visit your

The bottom line is that
I’m not getting what I need from you.

If you’d like to keep me
as a customer, here’s what you need to do. 

Charge me the full
subscription price you currently charge me.

Do not send me a print

Give me unlimited online
access to search and read the full text of all HBR articles past and present. 

Enable me to manage my
views of your content according to my interests (I need some tools).

Permit me to download a
set number of full text article pdf’s during my subscription period (I would be
happy with 12).

Charge me, or allow me to
upgrade my subscription, if I want more downloads.

You don’t need to worry
about cannibalization because I’m leaving.

You aren’t cannibalizing
anything. In fact, you might just retain me and attract new subscribers with this model.

Please send me the sign-up
email for this service and I will gladly continue to send you my money.

Thank you.
Ann Michael