It used to be that every so often Starbucks would give you your drink for free. No fanfare. No formal offer. Just, “Thanks, it’s on us today.” I felt appreciated when they handed me that coffee. Recently, the baristas were giving this coupon to everyone. Looks great – right? Now read the back. This is… Read More
Professional marketers need to define some new demographics. Age, for example, doesn’t seem to be an accurate indicator of someone’s desire to get their news from the Internet, to buy new gadgets, or to research medical conditions on the web. For many products and services geographic location is irrelevant (other than to determine tax rates).… Read More
Our competitors usually aren’t cheating. They aren’t “gaming” the system to look better than us. It’s not that they have better connections, steal our ideas, or undermine our success. If they’re winning, there’s a reason. If we’re not, there’s a reason. Perhaps we should stop lamenting about our position and start looking for those reasons.… Read More
What separates the highly regarded and effective sales person from the rest? Their focus is on the client and they understand where and when opportunities exist. They maintain their welcome because they are sensitive and responsive to the needs of their potential client. Their presence in the process adds value even when the timing is… Read More
If you work on your own, once you’ve decided who you are, what you do, and who it benefits, you still have to figure out how you want to conduct your business. Would you rather have one client fill 100% of your availability for an extended period of time or do you prefer to have… Read More
Unless you’re living under a rock somewhere, I’m sure you’ve heard about the launch of the iPhone. The iPhone has been called the ultimate electronic gadget and even the messiah or Jesus phone. Not without its issues, there are those that point to the limitations of the AT&T at&t network and the iPhone’s iPod like… Read More
“I’m a Marvel and I’m a DC.” These videos have been a real hit with my family and friends for the past few weeks. I wasn’t going to see Spiderman 3. I am now. I got interested. Effective, yet Marvel and DC had nothing to do with them!… Read More
When the iPhone commercials come on in my house, my kids know to be quiet and only talk to me during the regular programming. Looks like I might not be the only one acting that way. According to the New York Times, the commercials are a big hit. Not only is the product impressive, but… Read More