Professional marketers need to define some new
demographics.
Age, for example, doesn’t seem to be an accurate
indicator of someone’s desire to get their news from the Internet, to buy new
gadgets, or to research medical conditions on the web.
For many products and services geographic location
is irrelevant (other than to determine tax rates).
Gender, again, seems to be of limited use in
predicting behavior as is the fact that someone is a parent or the number and
age of their children.
I don’t cook. I don’t read glamour magazines. My favorite color is black. I have
been known use online publishing, Twitter, and Facebook. I’m over 40.
I could be your biggest fan if you’d just give me
a chance. I am just as likely to talk
about your
product’s virtues as I am its deficiencies
and I am very well networked.
So PLEASE find a way to market to me that doesn’t insult
my intelligence or assume I’m someone I’m not.
Hi Steve!
I used to think it was just me. However, the more I talk to friends, colleagues and passers by, the more I realize that many of us feel this way.
Most marketing messages are worse than irrelevant, they’re actually mildly (or more) offensive!
Ann
Way to go, Ann.
Just had that same conversation yesterday.
The only stereotypical demographic characteristic that I could identify in myself was: I’m a guy and I watch football. However: the commercials don’t speak to me and I can’t believe companies are spending the money they are on old school media.
Is there anyone, anyplace re-working the formula? Or deciding to throw it out?