It used to be that every so often Starbucks would give
you your drink for free. No
fanfare. No formal offer. Just, “Thanks, it’s on us today.”

I felt appreciated when they handed me that

Recently, the baristas were giving this
coupon to everyone.

Looks great – right?


Now read the back.


This is why Starbucks isn’t what it used to be.

It went from handing you a free drink with no
strings attached, to printing up a coupon that offers a free drink if you come
in on a weekend, if that weekend is in September, and if you buy another drink
that cost more first.

Customer appreciation just isn’t what it used to