Seth Godin will be doing a seminar in New York with an audience of 60. It may not be a tiny whiteboard seminar – but it’s good enough for me! My check is in the mail (REALLY)!!! I am so excited. Who wants to go with me???? Technorati tags: Business, Seth Godin, Seminar… Read More
A couple of weeks ago in a posting on Tom Peters’ blog (look in March archives for the entry “Refine to Simplicity”, March 10th), Steve Yastrow proposed that customers are: Anyone whose actions affect your results In an information creation and management organization, how differently would you treat content providers (authors) if you considered them… Read More
I recently read Seth Godin’s book Purple Cow. Generally speaking, cows are brown or black and they basically all look alike. What if during your drive through the countryside you saw a purple cow? Now, that would be remarkable! Purple Cow is about actually BEING remarkable – not just having a great marketing plan or… Read More