My husband recently pointed me to an interview with Rory Sutherland and the following video of his TED Talk. Similar to Predictably Irrational and Nudge, Sutherland's view is that people don't make decisions on pure economic value alone. Intangible value plays a large role, although many are loathe to admit it. "There is a basic… Read More
Options, options, options. Should developers of content products take a lesson from the Obama campaign, transition, and, hopefully, the administration? The lesson: Give people what they want, where they want it. Options people had to monitor the campaign included:• The Obama iPhone application (campaign related)• BarackObama.com • Twitter • Text messages• Facebook If you’re… Read More
Highlights from three of the sessions I attended today at the Web 2.0 Expo: User-Generated Censorship Annalee Newitz, wrote an article in Wired, I Bought Votes on Digg, to illustrate how people can manipulate social networks. In today’s session, she contrasted the wisdom of crowds with their potential destructive nature. Annalee went through several sites… Read More
Lately I’ve found myself talking to companies that want to work with publishers, but they’re having a difficult time getting any business. In almost every conversation the same issue surfaces. The vendor wants to make the publisher understand their unique value proposition. However, the vendor’s general knowledge of publishing is often lacking and their specific… Read More
As of yesterday I’m a Mac user! Why did I switch after 26 years on a PC? Vista. Even though Vista was the “straw that broke the camel’s back” this has been coming for years. As soon as Apple started to care about the business user PC’s were in trouble. The transition hasn’t been flawless… Read More
Remember my experiment with Jott last week? Well someone from Jott came by the blog to offer their support. Good for them! It’s relatively easy for someone to find instances of their company, product, or brand on the web and see what people are saying about them – yet, few companies do. Or if they… Read More
Sometimes it only takes one comment to stimulate your thinking. Phil provided that comment yesterday in response to When Brands Collide: “You know, Internet service providers noticed the same thing. At first, they thought we would never change our e-mail address, so they thought we were trapped.” [Emphasis Added] The premise of yesterday’s post was… Read More
Months ago, a friend of mine was buying a smart phone for the first time. When he polled people about what to buy, it seemed that they had stayed with the products they’d first bought. I’ve been no exception. Having started with a Blackberry, I was so anxious to get the Pearl that I moved… Read More