Months ago, a
friend of mine was buying a smart phone for the first time. When he polled people about what to buy, it
seemed that they had stayed with the products they’d first bought.
I’ve been no
exception. Having started with a
Blackberry, I was so anxious to get the Pearl that I moved from Verizon to
Cingular to get it faster.
It appears to take
a significant disappointment in your current product or a major breakthrough in
a competitive one to inspire change.
I had access to my
first PC at 18. I’ve worked on a PC ever
since. Next month I’m getting a MacBook
and I don’t expect to look back.
Vista was my significant
disappointment.
Although I love my
Pearl, I expect that I will soon be the proud owner of an iPhone.
I have an iPod Touch and I love it. As soon as I can rationalize the purchase of
an iPhone, bye, bye, Blackberry.
My Blackberry has never
disappointed me. It’s just getting out
maneuvered.
What’s interesting
is that switching products is becoming easier for me:
PC to Mac = 25 years
Verizon to Cingular = 10 years
Pearl to iPhone = 1 year (estimated)
Product developers
should be worried.
When Habits Collide
Sometimes it only takes one comment to stimulate your thinking. Phil provided that comment yesterday in response to When Brands Collide: “You know, Internet service providers noticed the same thing. At first, they thought we would never change our e-ma…
Hi Phil!
Two things hit me from your comment:
1) “they thought we were trapped” – Funny how that doesn’t really happen much anymore.
2) While people are finding it easier and easier to change (evolve or replace) products, many companies aren’t.
Hmmmm….this sounds like another post (or two) – stay tuned.
Ann
Wow Ann, that’s quite a curve there, or should I say CLIFF.
You know, Internet service providers noticed the same thing. At first, they thought we would never change our e-mail address, so they thought we were trapped. Then Hotmail and Yahoo started giving away e-mail addresses. Only 3 MBs, but it was free. Gmail came along with 3 GBs, and now, many if not all have a Gmail account and their own domain e-mail.
My how times change…FAST!