Options, options, options.
Should developers of content products take a lesson from the Obama campaign, transition, and, hopefully, the administration?
The lesson: Give people what they want, where they want it.
Options people had to monitor the campaign included:
• The Obama iPhone application (campaign related)
• BarackObama.com
• Twitter
• Text messages
• Facebook
If you’re interested in the transition, there’s the President-Elect’s website.
Then there are the weekly updates from the transition team that you can view on the change.gov blog or on YouTube.
Too much you say?
Perhaps for one person it's too much.
But is it too much when we consider everyone that might be interested – and all of their device and media preferences?
And to that I’ll add a resounding – Amen!
Thanks Wally!
The President-elect ran the best organized an executed campaign in my lifetime and my memory stretches back to Nixon-Kennedy. There’s a lot to learn about.
To some extent Obama’s use of media compared with other campaigns represents a generational change. It also represents lessons learned from pioneers like Paul Trippi and Howard Dean’s campaign. And it used the latest technology. YouTube wasn’t even a glint in someone’s eye when the last presidential campaign was run.
Good business people take lessons wherever they can find them.