experiment with Jott last week?
Well someone from Jott
came by the blog to offer their support. Good for them!
It’s relatively easy for someone to find instances
of their company, product, or brand on the web and see what people are saying
about them – yet, few companies do.
Or if they do, few comment or participate in
Business Review did, very well I might add!
Twitter, Microsoft, Second Life, Apple, YouTube, American
Airlines, and many others, all didn’t.
I’ve read many detailed accounts of others’ brand
experiences, and also rarely see a comment from the brand owner.
Reports can be positive or negative and there are
still no responses.
I’m not sure why this is.
The popular perception is that they either don’t know
people are discussing them or they don’t care. No one actually knows because they aren’t saying anything!
Do you look for mentions of your product on the web?
What do you do when you find one?