We work with publishers, associations, and other publishing stakeholders to create new digital strategies and refine current strategies. As part of this process we define the digital portfolio in terms of audiences, usage scenarios, content, business models, and interoperability opportunities. For multi-faceted organizations whose services include membership, consulting, conferences, grants, or public outreach, it is critical to define how all of their capabilities can be presented digitally to create a meaningful and cohesive user experience. Particularly for societies and associations, it is important to present a single, unified face to your members. We can help.

Digital Strategy engagements may include Market Research & Customer Insight as well as interpreting existing market research, conducting competitive analyses, exploring partnerships and collaborations, assessing organizational capabilities and technology options, conducting impact assessments, and creating change management plans.

Additionally, Digital Strategy often dovetails into Content Strategy, as an organization seeks to understand exactly how their Digital Strategy then translates into the ways in which they create, manage, store, deliver, and enrich content. Our ability to offer a wide breadth of services allows us to efficiently combine our Digital Strategy services with other key services to offer your organization a uniquely cohesive solution. Services include:

  • Evaluating the current digital environment, organizational strategy, and industry trends and practices
  • Defining digital strategy, strategic objectives, and guiding principles
  • Creating change management and implementation roadmaps
  • Defining success metrics, benchmarks, and governance practices