Delta Think is proud to support scholarly publishers and associations in their mission to deliver the highest impact content-based products and services, grounded in a strong, innovative Content Strategy. A robust Content Strategy enables an organization to define effective business and editorial processes, select the right tools and technologies to support them, and effectively and efficiently deliver content through multiple channels and for multiple audiences. For our clients, content is the cornerstone of what they do. They facilitate, create, or aggregate high-quality content that supports researchers, practitioners, professionals, academics, and students. The principles and policies within a Content Strategy impact resource allocation, workflow, technology choices, and governance processes. Since Delta Think’s inception, we have worked with our clients to develop the foundation they need to build a content collection that exceeds their customer and member expectations. Let us help you to:

  • Develop an overarching content strategy to encompass the spirit and direction for content creation, management, and delivery
  • Establish guiding principles and policies to interpret how strategy impacts function and behavior
  • Assess impact of your strategy on staff, skills, technology, and the development of an implementation plan
  • Define baseline workflow and governance processes
  • Define metrics to assess content strategy impact