Charlene Li and Josh Bernoff, authors of the book Groundswell and analysts with Forrester Research, lead the Web 2.0 Expo session Creating a Coherent Social Strategy for Business. Download the presentation from Forrester and look at the “Social Technographics Ladder” (slide 8) and the authors’ mapping of key roles within a company to the key… Read More
It seems like writing is just like most things, the more you do it, the easier it is to do. The less you do it, the harder it is to get started, to be consistent, and to feel as though you have anything to say. …and the more likely you are to be redundant!… Read More
I haven’t posted in several weeks. No posts. No links. Nothing new. Yet my Feedburner subscriptions, page views, and unique visitors each decreased by less than 8%. Why? The biggest reason: Google (or more accurately, search). Roughly 85% of my traffic on a weekly basis is from search. For example, I wrote a post on… Read More
This week I’ll be posting a bit about our trip to London. It was very interesting to see what Starbucks offers here in the way of sandwiches and pastries. Shortbread with chocolate chips is not something I’ve seen at home nor is Salmon on a bagel. Egg and mayonnaise sandwiches are also not a staple… Read More
Tonight I’m heading to London Online to enjoy a great city and catch up with friends and colleagues. Unlike Liz, I am taking my computer. I can’t imagine more than a day without it. I’ll consider therapy when I get back. If you’re in London this week, email me. I’ll try to write and tell… Read More
If you are in publishing or media and haven’t read Print is Dead, a blog by Jeff Gomez, I highly urge you to subscribe. Jeff on literacy: “The real battle is now being fought — and potentially lost — and it has nothing to do with pages or screens, bindings or devices. It has instead… Read More
Remember my experiment with Jott last week? Well someone from Jott came by the blog to offer their support. Good for them! It’s relatively easy for someone to find instances of their company, product, or brand on the web and see what people are saying about them – yet, few companies do. Or if they… Read More
I got Jott to work on Twitter. You can either elect to post immediately without transcription and a link is posted to an audio file or you can skip that and Jott will transcribe the audio and post text. I tried it once on the blog and deleted it. This is my second try. Maybe… Read More