Except for the Super Bowl, I never show much interest in TV commercials. But last week two new spots from Kaplan University got my attention. I don't know enough about Kaplan to know if they can deliver on these messages. What I do know is that these messages are on the right track. Education must… Read More
We’ve all heard stories about college graduates looking for jobs but getting “foiled” by their Internet presence. We know that employers routinely search online for us when we’re looking for a job. It’s generally accepted that the kind of information a prospective employer finds online can impact their willingness to offer us a job. But… Read More
Come follow all of us at TOC on Twitter. More later…… Read More
Barry Bealer at SIIA previews.… Read More
Shel Isreal writes about the first "live tweeted" surgery. It was conducted at Henry Ford Hospital in Detroit. Follow Henry Ford News on Twitter. They've been saying they'll do it again. Thoughts?… Read More
Having attended several conferences throughout the fall, I seemed to get hit with the same two product development points over and over: The product is the platform (and sometimes the process) The platform allows consumption, production, and sharing The platform caters to the idea, brilliantly covered by Clay Shirky, that people don’t just want to… Read More
Options, options, options. Should developers of content products take a lesson from the Obama campaign, transition, and, hopefully, the administration? The lesson: Give people what they want, where they want it. Options people had to monitor the campaign included:• The Obama iPhone application (campaign related)• BarackObama.com • Twitter • Text messages• Facebook If you’re… Read More
Earlier in September I attended the Global Information Industry Summit (GIIS). In one of the sessions David Nicholas, Director, School of Library Archive and Information Studies (SLAIS) at University College London presented a study the College had done on “the digital fingerprints” left behind by digital natives browsing the Internet. As I wrote on the… Read More