Having attended several conferences throughout the fall, I seemed to get hit with the same two product development points over and over:

  • The product is the platform (and sometimes the process)
  • The platform allows consumption, production, and sharing

The platform caters to the idea, brilliantly covered by Clay Shirky, that people don’t just want to consume. They want to produce and share as well.

The content business is no longer a one-way street. 

In fact, one-directional products were never in line with how people really act.  They existed because of physical limitations. 

Bi-directional traffic is increasing because the factors that have historically constrained it are being removed. 

Now if you don’t embrace interactivity you’re in trouble.