Authors are the lifeblood of publishing – no matter the industry – and scholarly publishing is clearly no exception. Unless your publication is 100% commissioned content, part of your focus must be on attracting and keeping submissions from researchers in your field. Understanding what motivates those submission decisions feeds into nearly all publisher processes from… Read More
Philadelphia, PA (October 22, 2018) – Delta Think (www.deltathink.com), a consulting and advisory firm focused on innovation and growth in scholarly communications, today announced the release of a new Open Access Market Sizing analysis as part of the continually updated Delta Think Open Access Data & Analytics Tool (OA DAT). Launched in January 2017, OA DAT… Read More
Philadelphia, PA (October 23, 2017) – Delta Think (www.deltathink.com), a consulting and advisory firm focused on innovation and growth in scholarly communications, today announced the release of a new Open Access Market Sizing analysis as part of the continually updated Delta Think Data & Analytics Tool (OA DAT). Launched in January 2017, OA DAT provides publishers,… Read More
Philadelphia, PA (December 8, 2016) – Delta Think, a consulting and advisory firm focused on innovation and growth in scholarly communications, announced today the debut of Delta Think Investigations, a set of execution-focused, data-driven analyses of relevant and timely topics in scholarly communications. Investigations will offer actionable insights to support users in their own discovery process,… Read More
Yesterday a friend said to me “You’re a marketer, right? Can you put together a flyer for us?” I get comments like this all the time. When people hear marketing, they often think about the tactical output – a colorful flyer or brochure, an attractive exhibit display, a fun tchotchke or giveaway, an appealing logo, or… Read More