Delta Think Investigations Launches “The Evolving State of Open Access”

  December 8, 2016  |   

Philadelphia, PA (December 8, 2016) – Delta Think, a consulting and advisory firm focused on innovation and growth in scholarly communications, announced today the debut of Delta Think Investigations, a set of execution-focused, data-driven analyses of relevant and timely topics in scholarly communications. Investigations will offer actionable insights to support users in their own discovery process,… Read More

Strategy

Confessions of a Marketing Strategist

  July 17, 2016  |   

Yesterday a friend said to me “You’re a marketer, right? Can you put together a flyer for us?” I get comments like this all the time. When people hear marketing, they often think about the tactical output – a colorful flyer or brochure, an attractive exhibit display, a fun tchotchke or giveaway, an appealing logo, or… Read More