The article discusses a recent management study that appears in the April/May issue of the Academy of Management Journal (by Robert David and
David Strang). While the article covers
several ideas for why new fads are so short-lived, it seems as though the study fixates on
“marginally competent” consultants that market and sell ideas when they start
to gain popularity even though they have little or no experience with them.
While I consider the point
to be valid, it bothers me that the study does not seem to hold the companies
buying these services accountable for their part in buying into these fads and
applying them to their organizations.
- Consultants offer services in which they lack expertise
- New ideas come and go faster and faster
- People try to apply the same idea to too many dissimilar problems
- New practices and processes don’t work for every organization
Interestingly, when last I
checked, the respondents and I agree.
What’s your opinion?