Brevity is a great way
to introduce an idea. 

It can be highly

It allows people to fill
in the blanks themselves and determine what a concept might mean to them. 

But, brevity is
difficult to use as a guide for change (real implementation).

Applying an idea to a
situation requires more information.  

Do you want people to
think or to act?

If you are hoping to
inspire action you’ll need to offer your idea in context
and with substance.

Challenge: Can anyone come
up with a longer word than compendiousness that means brief or succinct?