In thinking
more about brevity
, I realized I spoke (typed) too quickly when I said:

…brevity is
difficult to use as a guide for change (real implementation)…

If you are
hoping to inspire action you’ll need to offer your idea in context
and with substance.

I don’t think that’s
entirely true. 

Some things are very brief…
Kawasaki loves mantras (as
opposed to their cousin the longer, often vague and directionless, mission

Guy’s own
says it all in two words: Empower entrepreneurs.

It tells you what he

It isn’t directing us on how
to do it (or even how he does it), but it gives use a framework by which we can
evaluate him.

What’s more important, it
gives HIM the context in which to make decisions.  

“Does activity “x” empower
entrepreneurs? If not, why would I do

When it comes to values
or strategic principles, brevity can guide, and even inspire, action. 

And some things aren’t…
I love to listen to the
abridged audio versions of business books. I read many of them as well.

Most of the time I find
that full text (or audio) doesn’t add much substance.  

The book could have been
half as long and still made its point (in fact, sometimes it would have made it

There are times when more
detail is not necessary to give people the information they need to act. 

There are times when more detail is good.
Do I want my surgeon
reading the Cliffs Notes on my procedure?

I think not. 

As I teach my daughter
to drive, I explain what she needs to do and why she needs to do it. I try to be as economical as possible with my
instruction, but there are some things she needs to hear.

How helpful is it to say
to someone “you should blog” and not be able to explain the benefits they’d
derive or how they would start? 

How do you know when you need more detail?
Generally, if there is a
high risk of unacceptable consequences (e.g., medical treatment, driving) more
detail is a good idea.

Exposition can also be
helpful when you’re learning (or teaching) something new. 

The bottom line: The
effectiveness of brevity depends upon your purpose.

But, we CAN facilitate
change and direct actions with brevity.