Seth Godin points to that
familiar place where past
success all but insures future decline

First something is “edgy”.

Then it’s accepted.  

Then it’s pursued by the

Then it’s engraved in

Once it’s in stone,
nothing can change it.

If you own the stone, you
worship it. Nothing can compete with it
for your attention. 

Something has to come
along and shatter it into a million pieces.

As the owner, you will rarely
be the one that does that. You have too
much to lose. 

That’s why radical change
from the inside is nearly impossible.

Can it happen?  

Sure, but I bet you can
count the times it has happened on your fingers – and you won’t need all of

The cartoon above is from Gaping Void.