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Most of us have brainstormed with a group. 

Someone puts an idea out there, someone adds to it or adjusts it, and the group iterates through possibilities. 

Many ideas come to surface.  Some are “good” (meaning that for our particular purpose they have potential application). Some aren’t.

Until recently what we’ve called brainstorming has usually occurred with a limited number of participants, often people we know, over a fixed time period.

But social networking has changed all of that.  If you allow them to be, social networks can be giant brainstorming sessions. 

Throwing around ideas with a changing group of people we know, don’t know, and know of, but never actually met is a tremendous source of both innovation and energy. 

We can churn through concepts, tools, business models, or whatever interests us over an indeterminate amount of time with whom ever happens to be available.  At any time we can jump off with an idea and play with it in another context. 

It's experimentation and idea sharing that's completely organic, unstructured, and "open source."

Everyone has access.

All we need to do is stay connected to the group and see what happens – because I'm willing to bet that we’re no where near done yet!

Now, isn't that exciting!?