Motivation: Do You Have Drive?

  January 23, 2010  |   

“There’s a mismatch between what science knows and what business does.” Daniel Pink at TED Talks 2009 According to Dan, what science knows is that when people are offered rewards for simple, structured tasks results improve.  But, when rewards are offered for tasks that are conceptual they have a negative impact on performance. What business… Read More

Perception, Reality, & Rory Sutherland

  November 26, 2009  |   

My husband recently pointed me to an interview with Rory Sutherland and the following video of his TED Talk. Similar to Predictably Irrational and Nudge, Sutherland's view is that people don't make decisions on pure economic value alone.  Intangible value plays a large role, although many are loathe to admit it. "There is a basic… Read More