Peggy White is the General
Manager of Yahoo! Finance. David
Worlock interviewed her at the SIIA
Summit in New York.

Peggy wants to maintain Yahoo!
Finance’s status with sophisticated investors while also gaining the attention
and support of the less sophisticated and experienced personal finance user. 

Her goals include
licensing content, creating original content, and incorporating user-generated
content into Yahoo! 

According to Peggy,
success depends on “touching the customer”, directing the audience to other
channels, and being platform agnostic – supporting all types of content,
relationships, and partners. 

She describes Yahoo! as a
“highly matrixed organization” in which her responsibilities include product
development, business development, and sales.

This is a lady with a
purpose!