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News & Views: Sustainable Open Access – What’s Next?

Ann Michael • August 24, 2020

This month we look at some factors driving publishers to consider a move toward Open Access publishing, explore business models to support OA beyond the now ubiquitous Article Processing Charge (APC), and share an interview with Raym Crow, an industry expert working with not for profit and commercial publishers to define alternative business models for OA publishing.


Is OA gaining momentum?


Several factors appear to be converging to accelerate the move toward Open Access. To start, as many publishers made their COVID-related content freely available, participants in the scholarly publishing ecosystem began to question why this content was not open from its inception, adding perceived pressure to move to open access publishing.


Then there is the perception of Plan S. While the reach of Plan S may be debated, it is difficult to deny the impact it has had on publishers, many of whom have considered funder mandates to foreshadow the industry “direction of travel.” When Plan S refined its criteria for Transformative Agreements, for example, there was an immediate response by Springer Nature to not only commit “the majority of our non-OA journals” to a transformative path, but to also include its flagship journal, Nature.

Additionally, earlier this year the U.S. Office of Science and Technology Policy (OSTP) held several discussions with publishers about how changes in their policies could impact U.S. academic publishing. One potential element of the OSTP policy was promoting zero-day embargo Green OA as a path to compliance with a policy requiring immediate OA. While OSTP has not taken any official positions, their consultation process triggered many publishers (several of our consulting clients included) to rethink (or move to establish) their OA strategy.


Business models 101


Delta Think tracks a multitude of business models. Most of the widely used business models are variations on a few core approaches.

  • There is subscription for access to content, with all its variations in bundling and deal sizes.
  • There are various Open Access models, but most (not all) rely on some payment or tracking of an Article Processing Charge. With few exceptions, what often varies is who pays the APC and how they pay it.
  • There are some sponsorship or subsidy models where a reader (in the subscription world) or an author (in the OA world) is not paying for their access or publication fees directly, but some other entity is funding the publication.


These issues and others have led some publishers to explore collective action models, most notably the “Subscribe to Open” model pioneered in academic publishing by Annual Reviews. Subscribe to Open was structured to retain subscribers while flipping Annual Reviews’ publications to a fully open model. It is based on collective action principles, but it is a specific instantiation of those principles for journals that have an existing subscription base.No business model is without limitations. While charging an APC is currently the most prevalent model used to sustain open access, its limitations are apparent. Depending on funding source, APC’s can be a barrier to participation in open access for some authors and research topics. Shifting to an APC funded OA model also means that the full burden of the cost of publication rests with producers (authors and/or those paying APC’s on their behalf). Consumers of research bear none of the cost burden but experience no reduced benefit.

 

Publishers experimenting with collective action models

Publisher 

Collective Action Announcement 

Annual Reviews

https://www.annualreviews.org/page/subscriptions/subscribe-to-open

Berghahn Books

https://berghahnbooks.com/blog/open-access-week-is-here

Brill Publishers

http://libraria.cc/program-areas/subscribe-to-open

EDP Sciences

https://www.edpsciences.org/en/news-highlights/2072-successful-subscribe-to-open-pilot-paves-the-way-for-a-ground-breaking-roll-out-across-the-edp-sciences-maths-portfolio

EMS Press

https://ems.press/subscribe-to-open

 

An interview with Raym Crow


We were interested in finding out more about the principles of collective action and how they can be applied to academic publishing. Do they require a subscriber base to be successful? Can a new journal be launched with a collective action model? Can a journal that is already open access “flip” to a collective action model? What are the limitations?


To explore these questions, we spoke with Raym Crow of Chain Bridge Group.


Raym Crow has over 30 years' experience in academic publishing and library information services, specializing in strategic business planning. He supports the development and ongoing operation of all types of nonprofit publishing and information initiatives by making them mission relevant and financially self-sustaining.


For over a decade, Raym has focused on collective models to support the provision of open access services. Here’s what we discussed.


1) How long have you been working with publishers to flip journals using a collective action model? 


I’ve been consulting for about 20 years, working independently and—since 2002—as a consultant with SPARC. During that time, I’ve explored various models for opening access to research outputs, especially those sponsored by scholarly societies and university presses. Some collective-support models focused on launching new open access journals and others—like ‘Subscribe to Open’, developed with Annual Reviews—focused on flipping existing subscription journals.


2) Some folks wonder if a collective action model is sustainable. Why would someone pay for something they can get the benefit of for free? How would you address that concern? 


That’s the gist of the collective funding problem: How to get institutions to contribute to the support of an open resource when it’s in their individual self-interest to let others pay to provide it.


Most public goods are provided by government via compulsory taxation, but that’s not really an option—at least, not directly—for many of the open resources we want to sustain.


Sometimes, small groups of institutions will come together to fund an open resource, such as an open-source software application. In those cases, the benefit to the contributing institutions, including direct influence on the end product, may be sufficient to justify the investment, even if the resource is eventually open to all.


Other initiatives rely on institutional altruism and social incentives to motivate contributions. While this approach can work on a limited basis—some portion of institutions might contribute—it can be cumbersome (and expensive) to coordinate and unstable over time. As a result, altruism alone tends to be a weak model for journals and other serial resources.


Another common approach is to provide some type of private benefit, exclusive to institutions that contribute to the open resource, as an inducement to provide support. This can work, as long as the private benefit is of sufficient value and doesn’t add appreciably to the cost of providing the open resource, not always an easy balance to achieve.


Another challenge when providing private benefits is that the offer may resemble a market transaction and be treated as such by libraries. This perception can undermine pro-social motivations for contributing, limiting the funds available for the resource.


Most collective support models probably fall somewhere on the continuum from pure altruism to compelling private benefits.


3) Are there any mature examples of this type of model in scholarly publishing or other industries?


Collective activity is everywhere—including cooperatives, credit unions, scholarly societies, and advocacy organizations. Again, much of this activity is driven by exclusive benefits to contributing members. There’s an additional challenge when collective action targets provision of open resources.


The small-group collective action I mentioned before represents one of the most common and successful approaches for developing open scholarly infrastructure resources. These initiatives often morph into user-based membership models for long-term operating support, with varying degrees of success.


4) It seems as though many of the applications of collective action are for "flips" where there is an existing subscriber base. Can this model be applied to a publication without existing subscribers?


Collective models can certainly be applied to publications without existing subscriber bases. Perhaps the simplest example would be the ‘conditional provision’ of a new journal, where the publisher makes publication of the journal contingent on securing sufficient long-term support. It’s a little more involved than that in practice, but the concept is simple.


Although its design was informed by collective action issues, ‘Subscribe to Open’ or S2O isn’t really a collective model, as it relies on subscribers acting in their economic self-interest and on existing subscription sales and procurement processes. As a result, S2O is more suitable to mature journals with readily identifiable subscriber bases.


5) What's next? How might collective action models evolve? Are you contemplating other business models for flipping or starting open publications?


There are several promising possibilities that we’re working on.


One is to coordinate ‘Subscribe to Open’ offers across multiple journals. The idea here is that multiple S2O offers can be linked so that participants in one offer can also enjoy the benefits of parallel offers. A major aggregator of nonprofit journals has expressed interest in exploring such an implementation, and that could provide an opportunity to extend S2O to a large number of society and university press journals that might not be in a position to act on their own.


Also, we’re working with Annual Reviews to help launch a community of practice for S2O. We hope that will provide publishers a channel for sharing their specific experiences with the model and provide a resource to encourage other publishers to explore S2O. That site will be launching soon.


SPARC continues to support efforts to design and implement a collective funding framework capable of providing ongoing operating funds for open resources. The framework’s objective is to maximize participation in collective funding initiatives, while reducing the costs of coordinating each funding action.


Conclusions (and Observations)


It will be interesting to see how these deals progress. Not only might 'Subscribe to Open' prove a viable model for certain publications, but collective action more broadly may be a model that supports flipping to Open Access or converting an existing Open Access publication from APC-based to an open subscription model.


With the diversity that exists in academic publishing on so many dimensions (subject area, geography, funding models, etc.), it is reasonable to believe that a variety of approaches to sustainability will be required. We look forward to following collective action models to understand what their contribution might be to the sustainability landscape.


This article is © 2020 Delta Think, Inc. It is published under a Creative Commons Attribution 4.0 International License.


TOP HEADLINES


PLOS and LibLynx partner to develop Open Access Analytics – August 11, 2020

"[LibLynx is] delighted to announce that we’re partnering with the Public Library of Science (PLOS) to develop ground-breaking analytics that better communicate the usage and impact of Open Access (OA) content… These new approaches will provide stakeholders with reports customized to meet their changing needs and underpin the development of new business models."


cOAlition S response to the ERC Scientific Council’s statement on Open Access and Plan S – July 21, 2020

"cOAlition S has taken note that the ERC Scientific Council wishes to pursue their joint efforts towards Open Access in a more independent way. The European Commission continues to support cOAlition S and Plan S. cOAlition S remains firm in its view that support for hybrid journals has failed to accelerate the transition to full and immediate Open Access over the past two decades."


ERC Scientific Council calls for open access plans to respect researchers’ needs – July 20, 2020

"During the past six months, the ERC Scientific Council has intensified its internal debate and reached a unanimous decision to follow a path towards Open Access implementation that is independent of cOAlition S activities. Therefore it has decided to withdraw as a supporter of cOAlition S."


Leaders agree on slimmed-down €80.9B for Horizon Europe – July 20, 2020

"EU leaders agreed on a pared-back budget of €80.9 billion for the Horizon Europe research programme, in the fifth day of a marathon summit to debate the EU’s long-term budget and a post-pandemic economic recovery plan. The final figure – a big blow to research advocates - is significantly lower than a proposal of €94.4 billion put forward by the European Commission in May."


ACS Publications announces new open science resource center – July 16, 2020

"Researchers, librarians and administrators who visit this resource will find information on open science and open access publishing, will learn how to comply with funder requirements and will be able to search ACS’ open access agreements to find out if they are eligible to have article publishing charges (known as APCs) waived. These new tools will speed the transition to an open science future by effectively communicating how open access publishing works for ACS’ extensive community of authors."


cOAlition S develops “Rights Retention Strategy” to safeguard researchers’ intellectual ownership rights and suppress unreasonable embargo periods – July 15, 2020

"Publishers commonly require authors to sign exclusive publishing agreements which restrict what authors can do with their research findings, including making articles Open Access in line with their funders’ requirements. To address this problem, cOAlition S has developed a Rights Retention Strategy, which will empower their funded researchers to publish in their journal of choice, including subscription journals, and provide Open Access in compliance with Plan S."


Simba Report: COVID-19 to Accelerate Transition to Open Access Publishing – July 7, 2020

"As the world grapples with a pandemic that has brought death and economic devastation, the crisis has demonstrated the value of open access (OA) to research articles, but also the need for a larger open infrastructure to share methodology, data and results more broadly—this according to the most recent report from media and publishing intelligence firm Simba Information."


OA JOURNAL LAUNCHES


August 17, 2020

Royal Society of Chemistry launches new open access atmospheric science journal 

"The new journal, entitled Environmental Science: Atmospheres, is a cross-disciplinary journal spanning all aspects of atmospheric science... The new journal is fully gold open access, and article processing charges have been waived until mid 2023, meaning it is both free to read and free to publish in."


August 13, 2020

The Geological Society of London and Frontiers: Publishing Partnership Announcement 

"Frontiers and the Geological Society of London are thrilled to announce that they have formed a publishing partnership to facilitate the launch of a new Gold Open Access journal Earth Science, Systems and Society (also known as ES3). Earth Science, Systems and Society (ES3), will publish timely and topical research of high importance across the breadth of the geosciences."


August 4, 2020

SAGE, Association for Computing Machinery Announce Collective Intelligence, New Open Access Journal in Collaboration with Nesta 

"Collective Intelligence will be co-owned by the Association for Computing Machinery (ACM) and SAGE Publishing with support from and in collaboration with the innovation foundation Nesta. The online-only, gold open access journal...will provide a home for theoretical and empirical results from many disciplines that can contribute to this cross-disciplinary body of knowledge about how, why, and when collective intelligence works and how it can be improved."


August 4, 2020

Oryx to become open access from January 2021 

"Oryx – The International Journal of Conservation, is to become fully open access from 1 January 2021, making it free to read by anyone with an internet connection, anywhere in the world. New research submitted after 1 August will be published Open Access from next year. Thanks to a grant from long-time supporter, The Rufford Foundation, unfunded authors will benefit from a generous APC (article processing charge) waiver policy."


July 31, 2020

ACS announces nine gold open access journals launching in 2021 

"ACS is announcing the expansion of the ACS Au portfolio with nine new fully open access journals to be launched in 2021. This expansion is a further example of ACS Publication’s commitment to open science and to improving the world through the transformative power of chemistry."


July 22, 2020

ScienceOpen and Compuscript collaborate to feature new open access journal, BIO Integration

"The interactive research and discovery platform, ScienceOpen, and publisher, Compuscript Ltd, have partnered to showcase a newly launched open access, biomedical sciences journal: BIO Integration (BIOI). As an open access journal, BIOI is an inclusiveforum that promotes communication between scientific ideas and clinical needs."


July 20, 2020

University of Buckingham Press launches The Buckingham Journal of Education

"University of Buckingham Press (UBP) has published the first Issue of The Buckingham Journal of Education, a new academic journal focussed on the evolution and future of education, published in association with the School of Education at the University of Buckingham. The Journal is available to all on Open Access."

 

Author/Researcher Survey: Impact of Potential Funding Reductions on Research, Publishing, and Conference Attendance

By Lori Carlin • March 28, 2025
Delta Think is currently spearheading an industry market research survey to authors and researchers across the scholarly community designed to provide insight into the impact of potential US federal funding reductions on their research. The survey addresses topics such as publication volume, their ability/allowance for peer review, conference participation and attendance, influence on their research scope and topics, and more. Working in collaboration with nearly 20 scholarly societies, we are launching this initiative to capture the real-world impact of these potential changes in order to help societies better plan and support their members, researchers, and authors. The results of the survey will provide scholarly publishers with systematic, quantitative voice-of-market data to inform evidenced-based strategy development and scenario planning in a rapidly changing funding landscape and policy environment. The survey opens this week, with each participating society distributing the link to their own communities. All participating societies will receive an in-depth analysis of the full survey results, filtered by various demographics such as country, career stage, and discipline, as well as options for Delta Think to analyze their specific community data or the raw data from their specific community so they can analyze it themselves. Delta Think has designed the survey and will conduct all the analysis of the results.

News & Views: Open Access Charges – Price Increases Back on Trend

By Dan Pollock and Heather Staines • March 13, 2025
This month we look at our latest data about Article Processing Charges (APCs). Per article pricing is a fundamental building block for all paid publishing models, so our review provides an invaluable insight into how costs of open access continue to evolve. APC prices in general continue to increase, but at a slower rate compared with this time last year. Important nuances in the distribution of prices continue to affect the value and cost of paid publishing models. Background Each year we survey the list Article Processing Charges (APCs) of a sample of major and significant publishers. Covering more than 20,000 titles going back to 2016, our dataset represents one of the most comprehensive reviews of open access pricing. To compare like for like, we consistently analyze non-discounted, CC BY charges. We take a snapshot at the end of every January, so we can track yearly changes while controlling for the different times of year that publishers may update prices. Our statistics exclude zero or unspecified APCs, although these are included in our underlying data. This allows us to understand trends where publishers choose to charge APCs without skewing averages. We run separate analyses around APC-free models. Headline Changes Going into 2025, we have seen APC pricing increasing but falling back to long-term trends. Fully OA APC list prices across our sample have risen by around 6.5% compared with 9.5% this time last year. Hybrid APC list prices have risen by an average of 3% compared with 4.2% this time last year. Maximum APCs for fully OA journals remain at $8,900. Maximum APCs for hybrid journals now top out at $12,690 (up $400 from last year). Big jumps in prices happened last year, driven by high inflation. In 2020-2021 prices were driven up when high-impact journals began offering OA options for the first time. In both cases, increases subsequently fell back to averages. Underlying trends continue. There are around 2.6x more hybrid journals than fully OA ones, down from 2.9x a year ago. Hybrid journals follow (or, rather, set) a similar pattern to the market overall. On average, fully OA prices are around 64% of those of hybrids. This is a couple of percentage points higher than long term trends. Around 31% of our sample of fully OA journals charge no APCs. (We have separately analyzed the number of articles in OA journals.) Price rises vary significantly by discipline. Arts & Humanities and Social Sciences have seen particularly large average increases, especially in fully OA journal prices. Price Distribution Market-wide headline price changes mask important nuances. We have discussed previously that the most important nuance lies in the spread of prices within a given publisher’s portfolio. For example, if the bulk of a publisher’s journals lie toward the lower end of its pricing, with just a few journals priced at the high end, the average (mean) price will be higher than most authors pay. The following figures show how the spread of prices plays out in the market across our sample of publishers. The figures are outlines of histograms, showing how many titles sit in various price bands over the successive years of data we have curated. The red line shows the most recent year’s prices. The lines become greener as they go further back in time. Subscribers to Delta Think’s Data and Analytics Tool can see full details of axes. Hybrid Prices The spread of price bands for hybrid journals is shown in Figure 1 below.

Books: The Hidden Goldmine in Your 2025 Content Strategy

By Diane Harnish and Meg White • February 27, 2025
User information needs as well as funding models are evolving rapidly, as evidenced by Clarivate’s recent move to phase out perpetual access purchases for print, eBooks, and digital collections by the end of 2025. Taking a hard look at how these assets contribute to your portfolio and overall organizational strategy has never been more critical. A holistic books program assessment can help you think intentionally about how books and book-based content can help meet customer and market needs. Publishing and Product Strategy A market-driven publishing and product strategy begins with an understanding of customer information needs. What markets, segments, information needs, and challenges are present? How can customer information needs be addressed? What role can our book content play? How can we differentiate our solutions? Can our book content contribute to a unique value proposition? Thinking creatively about how your content meets market needs is critical; think solutions, not printed pages and chapters. Commercial Strategy A detailed commercial strategy, supported by proper resources, is fundamental to success. Leveraging a clear understanding of customer preferences and delivering messaging that resonates with your specific market segments and use cases is essential. What are the best methods to generate market awareness? When and how should we communicate with key audiences? What messages resonate best? What sales and marketing capabilities do we have internally? Where do we need to partner to reach core audiences? How do we meet global needs? Do we have the appropriate access, pricing, and distribution models in place to meet customer expectations? What do we need to do directly? Where should we cultivate successful channel partnerships? And you don’t have to go it alone; a commercial strategy is best formulated and executed by a combination of internal and external resources. Technology Infrastructure Is your technology optimized to support your book program? From agile content management systems to product platforms to customer relationship management tools, the right tools enable your content and commercial strategy. What systems do we need to ensure efficiency in our publishing processes and quality and integrity in our content? What technologies and platforms do we need to build market-responsive products? What systems do we need to communicate effectively and meaningfully with our customers, including authors? Are we best served by building these systems or partnering? Successfully integrating and leveraging new technologies, such as AI, requires a fundamental understanding of markets and customer information needs . The Numbers Financial metrics are a key measure of the health of any program. An in-depth assessment of a program’s recent performance is a vital tool to help identify strengths, weaknesses, and gaps, and help to surface areas for improvement and corrective action. A financial analysis will clarify: What is our book and content annual output? Is it sufficient to support our strategy and meet customer and market needs? What is our cost structure? Our pricing strategy? Do they align with industry and market norms and expectations? Do we have the appropriate mix of internal and external resources in place to support our strategy? How can we best align our financial performance to contribute to the organization’s larger strategy? Beyond red ink or black ink, financial analysis will provide answers to these questions. Assessing Your Book Program Delta Think partners with publishers to do the foundational analysis necessary to understand how your book and book-based content can be a vital part of your content portfolio and support your organization’s goals and objectives. Our processes, including program benchmarking, stakeholder interviews, surveys, and workshops, combined with expert landscape research and analysis ensure you are building a content strategy that is market-focused and customer-driven. Contact Delta Think at info@deltathink.com to set up a time for a video call to learn more. We will also be attending the London Book Fair, March 11-13, 2025, if you’d like to schedule an in-person chat.

News & Views: What proportion of OA is Diamond OA? Can AI help us find out?

By Dan Pollock and Ann Michael • February 20, 2025
Overview A recent post on the Open Café listserv posed a question about the true extent of fee-free open access publishing, but it noted the incomplete coverage of the data cited. We have more comprehensive data, but just as we started our analysis, DeepSeek’s release sent markets into turmoil. The stage was set for a timely experiment. We first answer the question using our data. Then we see how the AI did. Background What proportion of open access is not paid for by APCs? In discussing this, a recent Open Café listserv post cited studies by Walt Crawford – a librarian, well-known in the academic library and OA communities for his analysis of open access. He has paid particular attention to “diamond” OA journals, which charge neither readers nor authors. His studies are based on data from the Directory of Open Access journals ( DOAJ ). Excellent though both sources may be – and, full disclosure, we contribute to the DOAJ – the DOAJ’s remit covers only fully OA (“gold”) journals. As listserv founder Rick Anderson noted, “By counting only articles published in DOAJ-listed journals, Crawford’s studies radically _undercount_ the number of APC-funded OA articles published – because DOAJ does not list hybrid journals, which always charge an APC for OA and which produce a lot of genuinely OA articles (though exactly how many, no one knows).” Using our data Actually, we do know … or at least have some fair estimates of hybrid OA. Our data allows us to determine the share of open access output in APC-free journals, as follows.

News & Views Special Edition: How much scholarly publishing is affected by US Presidential Executive Orders?

By Dan Pollock and Ann Michael • February 11, 2025
Overview Following the 2024 US election, the new US administration has instructed employees in some key federal agencies to retract publications arising from federally funded research. This is to allow representatives of the administration to review the language used, to ensure it is consistent with the administration’s political ideology. In this special edition of News & Views, we quantify how many papers might be affected and estimate their share of scholarly publishers’ output. The initial numbers may be small, but we suggest the effects on scholarly publishing could be profound. Background On 20 January 2025, Donald J. Trump took office as the 47th President of the United States. Within hours he signed an Executive Order 1 (EO) 14168 proclaiming that the US government would only recognize two sexes, and ending diversity, equity, and inclusion (DEI) programs inside federal agencies. The following day, his administration instructed federal health agencies to pause all external communications – “such as health advisories, weekly scientific reports, updates to websites and social media posts” – pending their review by presidential appointees. These instructions were delivered to staff at agencies inside the Department of Health and Human Services (DHSS), including the Food and Drug Administration (FDA), the Centers for Disease Control (CDC) and Prevention, and the National Institutes of Health (NIH). The events that followed are important, as they directly affect scholarly papers and our analysis. A memo on 29 January instructed agencies to “end all agency programs that … promote or reflect gender ideology” as defined in the EO. Department heads were instructed to immediately review and terminate any “programs, contracts, and grants” that “promote or inculcate gender ideology.” Among other things, they were to remove any public-facing documents or policies that are trans-affirming and replace the term “gender” with “sex” on official documents. By the start of February, more than 8000 web pages across more than a dozen US government websites were taken down . These included over 3000 pages from the CDC (including 1000 research articles filed under preventing chronic disease, STD treatment guidelines , information about Alzheimer’s warning signs, overdose prevention training , and vaccine guidelines for pregnancy). Other departments affected included the FDA (some clinical trials), the Office of Scientific and Technical Information (the OSTP, removing papers in optics, chemistry and experimental medicine), the Health Resources and Services Administration (covering care for women with opioid addictions, and an FAQ about the Mpox vaccine). Around this time, it further emerged that CDC staff were sent an email directing them to withdraw manuscripts that had been accepted, but not yet published, that did not comply with the EO. Agency staff members were given a list of about 20 forbidden terms, including gender, transgender, pregnant person, pregnant people, LGBT, transsexual, nonbinary, assigned male at birth, assigned female at birth, biologically male, biologically female, and he/she/they/them. All references to DEI and inclusion are also to be removed. The effects of the EO Commenting on the merits of policy and ideology lies beyond our remit. However, when these matters affect the scholarly record – as they clearly do here – then they are of interest for our analyses. Specifically, what might the effects of the EO be on the publication of papers, and what effects might accrue from withdrawal of research funding? If federal agencies are being instructed to withhold or withdraw submissions, then, to quantify what this might mean to publishers, we have estimated the volume of output from a few key federal agencies. It is summarized in the following chart. 

New Year – New Technology: What Problem Are You Trying to Solve?

By Lori Carlin • January 23, 2025
Emerging technologies are reshaping how we create, distribute, and consume content. Publishers face the critical task of making smart technology investments to stay competitive and enable strategic objectives. How do you ensure that your next tech purchase aligns with your organization's needs and goals? Enter the needs assessment process – your roadmap to making informed, strategic technology decisions. From defining clear objectives to creating a comprehensive RFP, these best practices will help you navigate the decision-making process with confidence and ensure that your investments deliver value for your organization and your customers. Technology is not a solution; it is a tool. The temptation to adopt technology without a clear definition of what you are trying to achieve is an all too common (and usually very costly) mistake. Does your strategy include delivering a more personalized experience for your users? A customer data platform may be the right technology. Interested in using AI to build research integrity into your editorial process? Perhaps it’s time to revisit the capabilities of your editorial management system. Looking to support education and learning for students, faculty, and professional learners? Maybe it is time to evaluate formal learning management systems. Once you are confident about what you are seeking to achieve, the real work begins. Here are the key components that will help lay the foundation for a successful process from inception to deployment: Analyze Current State: Audit existing systems and processes to understand current capabilities and limitations. Conduct a Gap Analysis: Identify gaps between current capabilities and desired future state. Collect and Analyze Data: Gather qualitative and quantitative data from staff, users, customers, industry benchmarks, and about existing systems. Consider Resources and Constraints: Assess available resources, including budget, skills, and time. Research Solutions: Investigate potential technologies and/or types of solutions that could address identified gaps. Prioritize Needs: Work with stakeholders to prioritize needs based on impact and feasibility. Create RFP: After identifying prioritized needs and potential solutions, develop an RFP that clearly outlines project objectives, specific requirements, evaluation criteria, budget, and timelines. Distribute the RFP: Identify vendors with fit for purpose solutions and capabilities and distribute. Evaluate Proposals: Review vendor responses against established criteria and prioritize them based on how well they meet your needs. Plan for Adoption and Training: Consider the change management aspects of introducing new technology and processes. Be sure to develop a plan for user adoption, training, and ongoing support in your new systems. Technology as a Strategic Ally A methodical needs assessment is not just a procurement exercise – it is a strategic opportunity to reimagine how technology can transform your organization. The most successful technology investments are those that solve real problems, align with organizational goals, and empower your team to work more efficiently and creatively. Don’t fall into the trap of just moving what you are currently doing over to a new system. This is an ideal occasion to think about how you would design workflows and processes if you were to start from scratch and use that framework to evaluate the new capabilities available. You don’t want to duplicate what you are doing today; you want to step back and take the opportunity to build something better whenever possible. Customer Data Platform? Editorial Management System? Learning Management System? Something Else? Delta Think partners with publishers to do the foundational and implementation work required to ensure that technology decisions match the organization’s capabilities, fit the budget, and are grounded in voice-of-customer data. Our processes, including stakeholder interviews, surveys, and workshops, combined with expert landscape research, analysis, and assessments, underpin technology decision-making that is market-focused and customer-driven. If your 2025 objectives depend on or are enabled by technology, we’d welcome the opportunity to help you learn, plan, achieve. Please contact us today to start the conversation.

News & Views: How reliable are the headlines you read in reports?

By Dan Pollock and Heather Staines • January 14, 2025
A number of sources provide information about patterns in the overall scholarly journals market. However, as we so often mention in our analyses, important nuances lie beneath the headlines. This month we explore just how much variation exists and highlight the importance of specificity. Background As part of our annual market updates, we estimate the proportions of open vs. subscription access content each year. Over the last few years, we have observed how OA has approached 50% of output, but we note that it has yet to punch through that number. However, this headline varies greatly depending on your area of publishing. An example from physics The chart below shows the nuances across just a few of the 200+ subjects that we track.

News and Views: How much content can AI legally exploit?

By Dan Pollock, Ann Michael • December 10, 2024
This month’s topic: How much content can AI legally exploit? Scroll down to read about this topic, along with the latest headlines and announcements. Delta Think publishes this News & Views mailing in conjunction with its Data & Analytics Tool . Please forward News & Views to colleagues and friends, who can register to receive News & Views for free each month. Delta Think will be attending several upcoming conferences, including APE (Jan 14-15), NISO Plus (Feb 10-12), and Researcher to Reader (Feb 20-21). We would love to see you there – please get in touch or visit our Events page to see all the meetings we will be attending. How much content can AI legally exploit? O verview During the recent PubsTech conference , we were asked how much content could be legitimately used to train artificial intelligence systems without being specifically secured through a licensing agreement. In considering this question, we find some counterintuitive results. Background Generative AI (genAI) is a type of artificial intelligence that can create new content—text, images, music, and more – by analyzing patterns in massive datasets. These models are typically trained on publicly available data scraped from the web. In the US, developers often invoke the “Fair Use” copyright doctrine to justify this training, claiming it is limited to specific purposes (training) and transformative in nature (different from the original use). In reality, the legal position is complex and evolving , with many rights holders and their representatives – unsurprisingly – taking the opposite view. Even if legal clarity emerges, different geographies and jurisdictions will likely reach different conclusions. The legal complexities of AI and copyright law are beyond our scope. However, for scholarly publishers, particular issues apply. Half of our output is open access , and open access content is designed to be reusable. Open or not, content has varying restrictions on onward use – for example, non-commercial use is often allowed with attribution. How much scholarly content is exploitable?  For the purposes of analysis, we will assume that the license under which content is published will have a material bearing on the legitimacy of its use to train AI systems. Therefore, looking at share of licenses, we might be able to answer our question.
A blue hot air balloon is flying in the night sky.

Charleston Conference 2024 Reflections

By Lori Carlin • December 6, 2024
Welcome to the next issue of Delta Think's Ideas in Action - ideas that spark your imagination and encourage creativity...information that makes you stop and THINK! Want to know more about partnering with Delta Think? Contact Delta Think at info@deltathink.com to set up a time to meet and learn more. Charleston Conference 2024 Reflections November always marks several noteworthy activities and events both personally and professionally, including one of our favorites – the Charleston Conference – where stakeholders from all areas of our industry – librarians, service providers, and publishers alike, get the opportunity to debate, collaborate, and share insights. Richard Charkin, OBE, described the Conference this way in his 2024 opening keynote remarks: “This meeting is incredibly important. Serious people debating serious issues.” We agree and add that the spirit of Charleston is also grounded in engagement – with colleagues and friends and making time for a bit of fun. Karaoke optional! Whether you were able to attend or not, here are some reflections on the 2024 Conference from the Delta Think Team. Libraries as Leaders – Lori Carlin The first thing that hit me was the energy of the conference overall; it was invigorating. Walking into the exhibit area on Vendor Day, you could sense a heightened level of interest from attendees eager to see and hear about new and interesting developments. Is it AI that is fostering this renewed energy? AI is certainly a hot topic, as stakeholders wonder how to best incorporate AI into their products, services, and workflows. Or perhaps the spotlight on Research Integrity and the various products that can help the scholarly community address these issues. Whatever the reason, I have always appreciated Charleston’s approach to exhibits, with a single dedicated day for vendors to showcase their wares, and the packed ballroom left no doubt that this concentrated attendee/vendor time was appreciated by all. As for sessions, the Opening Keynote featuring Katina Strauch and Richard Charkin was interesting – both bringing their own sense of wit to their description of their different but equally circuitous paths to scholarly publishing and their eventual role as community leaders. I also have to call out a session I moderated – “Keeping Libraries as Central Players in an Evolving Teaching and Learning Space,” and not because I moderated it! It was the librarian panelists as well as the interaction from the audience that made this session lively and interesting. What it reinforced for me is the leadership role librarians now play as not only information resource agents and gatekeepers in their communities, but data analysts, policy drivers, and educators, ensuring that advancements in teaching and learning are recognized and implemented. Books and eBooks in the Spotlight – Diane Harnish There was a noticeable “buzz” at Charleston around eBooks and book-based content. Whether for teaching and learning or research usage occasions, the value of book collections, or exploration of evolving funding models and roles, books were top-of-mind for librarians and publishers. For example, “Whose Future Is It? Practical Strategies for Supporting Community-led Open Access Book Publishing” focused on how libraries can take a leadership role in open access book publishing. The concurrent session was full of practical insights into how libraries develop effective strategies to support community-led and academy-owned OA book publishing, with an emphasis on equity. On a more macro-scale, Niels Stern, Managing Director, DOAB & OAPEN Foundation led a Neapolitan discussion entitled “Open Access Policies for Books: Librarian Roles in Nudging Institutional and National Change” which explored the work of the recently concluded PALOMERA Project, an initiative to examine and analyze the research policies and strategies for open-access books in 39 countries in the European research area. The project generated evidenced-based, actionable recommendations to “help ensure that books don't get ‘left behind’” in a global move toward open research. I found this session ideal for any stakeholder – library, funder, or publisher – interested in ensuring sustainable infrastructure for eBook, especially scholarly monographs. After more than 30 years in scholarly communication, this was my first Charleston and I will definitely be back! Research Integrity + AI and Copyright – Heather Staines Working closely with Dr. Elisabeth Bik and Dr. Ivan Oransky to explore research integrity issues was timely and enlightening. While there are many new tools to detect misconduct, both agreed that focusing on the human factor will be key—seeking change in research assessment and the kinds of publications that count. Their Neapolitan, “Challenges and Opportunities Around Research Integrity: A Conversation” session provided an informative overview of some of the most biggest challenges to research integrity (image manipulation, paper mills) and how Retraction Watch, COPE Guidelines, and other tools can be used by all stakeholders to raise awareness and help ensure the integrity of the scientific record. The other session which kept my interest was the “Long Arm of the Law” moderated by Ann Okerson. Copyright Clearance Center’s Roy Kaufman helped scope out the legal issues related to AI companies using copyrighted content to train their LLMs and shed some light on cases related to copyright and LLM training currently winding their way through the courts. ITHAKA’s Nancy Kopans followed JSTOR’s perspective as an aggregator working to balance the rights of copyright holders and publishers with the needs of students, faculty, and researchers. Definitely an area to watch! Katina’s Legacy – Meg White Charleston founder and convener Katina Strauch has passed the torch, but her legacy is a reminder that there is always more to discover, learn, and tackle. She never slows down and in many ways, defines what it means to always be evolving, embodying a true growth mindset. Katina and Richard Charkin kicked off the conference with a “Fireside Chat” Keynote moderated by Richard Gallagher, President and Editor-in-Chief of Annual Reviews (and the new owner of the Charleston Hub). As Lori mentioned, these two trailblazers were meeting for the first time, but they reflected on shared pivotal moments in their professional lives, including the intersection of publishing and librarianship, as we have moved from the internet to digitization of content and collections, and now to AI. I had the pleasure of interviewing Katina as part of the Charleston Leadership Interviews and the ATG Podcast, so watch for that conversation coming soon at the Charleston Hub. Her passion certainly informs many of the key values we strive for here at Delta Think as we work with the scholarly communications community to LEARN, PLAN, ACHIEVE. Bravo! Finally, we offer our congratulations to writer, director, producer, and star Heather Staines and her merry band of players. Thank you for an entertaining look at libraries, publishing, education, research, academia, and more in “Schmetadata: The Musical” a light-hearted start to the Conference’s final day. Next Steps What were your “aha moments” at Charleston 2024? What are your organization’s biggest priorities and challenges for 2025 and beyond? At Delta Think, we believe in the power of collaboration and innovation to drive progress. We can help you embrace change and unlock your potential. Reach out today to start the conversation and we look forward to hearing more. More Ideas News & Views: Market Sizing Update 2024: Has OA Hit A Peak? (Oct 2024) –Each year, Delta Think’s Market Sizing analyzes the value of the open access (OA) scholarly journals market. This is the revenue generated by providers or the costs incurred by buyers of content. We estimate the OA segment of the market to have grown to just over $2.2bn in 2023. This is only a marginal growth over the previous year… ( read more ) Content Licensing Do’s and Don’ts in the Age of AI (Oct 2024) – Artificial Intelligence’s (AI) seemingly endless capabilities and applications present great opportunities (and some challenges too) for publishers and societies across the publishing enterprise. One of the main areas of both growth and reason for caution to emerge is the potential to license scholarly content to AI providers—primarily to be used… ( read more ) Exploring AI (Sept 2024) – AI technologies have already sparked profound changes across our industry, enabling machines to perform tasks that previously required an abundance of human intelligence. AI algorithms can analyze vast datasets to uncover patterns, LLMs can generate coherent text, and genAI can simulate human-like creativity. Here we explore some of… ( read more ) Events We’ll be attending the following events. Please contact us at info@deltathink.com if you’d like to set up a time to chat. APE, January 14-15 Researcher to Reader, February 20-21 ER&L, March 3-6 London Book Fair, March 11-13 2025 NAS Journal Summit, March 19-20 Turn Your Ideas Into Action A partnership with Delta Think can provide the expert insights you need to meet your goals and amplify your ability to: Learn about new and evolving insights, perspectives, and possibilities Market Research and Intelligence Customer Insight and Experience Data Analytics and Market Evidence Plan your path forward to success Business and Product Strategy Commercial Optimization Brand, Marketing, and CDP Strategies Achieve your goals Manage Change Implement Projects, Products, and Partnerships Build Results Metrics and Analysis O ur insatiable curiosity, coupled with our expertise in data-driven, evidence-based analysis, and strategy development – TOGETHER – we will discover your best path forward. Want to know more? Schedule a call today or visit deltathink.com

News & Views Webinar: Market Sizing Update 2024

By Heather Staines • October 31, 2024
We are proud to share a video recording of our October News & Views companion online discussion forum! Join us for our annual update of the market size and revenue share of Open Access and a lively conversation around the trends and the wider issues that may be informing the overall market in scholarly communications.  If you missed the session, or if you attended and would like to watch/listen again, or share forward with friends, please feel free!
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