Lori Carlin is a leader in customer insight, market research, marketing strategy, and digital product development. She is adept at implementing customer insight methodologies and building effective marketing strategies focused on publishing programs and products as well member and community engagement and development, and has helped many professional societies and corporations develop and deliver products and services that best meet and exceed customer needs. She has developed de novo marketing programs and teams and successfully led projects in product development and launch, branding and rebranding, and strategic planning. Lori is also certified in Pragmatic Marketing and a recognized expert in various market research interview techniques including ethnographic research. As CCO, Lori is responsible for business development/new business opportunities and partnerships, as well as corporate marketing and corporate communications for Delta Think.
Prior to joining Delta Think in 2013, she held senior positions in publishing and membership management at American Institute of Physics, American Thoracic Society, and Society of Nuclear Medicine. She is also very active in the publishing industry, serving as current SSP Annual Meeting Co-Chair, former SSP Board Member, former SSP Branding Task Force Co-Chair, and ASAE Marketing Council member, and is a frequent speaker at industry events.