Do
you remember the movie Wall
Street?  

Remember
when Gordon Gecko was on the beach talking on a HUGE cell phone? 

If
you saw Wall Street when it came out (1987), that phone was incredibly
cool. It symbolized Gordon’s wealth (and
greed) and was part of what made his lifestyle so seductive.

Doesn’t
that phone look ridiculous now?  

I
think the air phone looks just as out-of-date. 

The
first iPod I ever bought now looks clunky to me.  

It
was the definition of grace and beauty when I bought it, but have you seen them
lately? They’re gorgeous! 

By
definition, cool just doesn’t stay cool that long.  

Cool
is at the cutting edge of change – ALL THE TIME. 

If
you’re aiming your product at “cool”, you’d better be able to crank out cool
over and over again.

Because
you’re going to have to do that to stay in the game!
 

(This
observation comes to you courtesy
of my WUP.)