Hindawi is one of the world’s largest Open Access publishers with an expansive portfolio of journals through which authors deliver their research to the broadest possible audience. Submissions are handled by expert academic editors from within the community that each journal serves, ensuring high-quality, rigorous peer review. Driven by a mission to advance openness in research, they are passionate about working with like-minded organizations to push the boundaries of conventional scholarly communication systems and practices.
Rather than immediately launching into a deep and complex branding project, Hindawi engaged Delta Think to assess their branding and positioning at a high-level. Delta Think was to evaluate, and recommend strategies for how their current brand and market story could expand to cover their new partnership activities and planned activities in Open Science. How could they ensure their brand would resonate with current and future customers and partners? The engagement included both strategy review and rationalization as well as branding and positioning recommendations. The project consisted of in-depth internal interviews as well as interviews representing key customer groups and market influencers. It was highly collaborative with frequent check-points and feedback opportunities with the core project team. The outcome served as a first step in Hindawi’s plans to update and expand their brand.