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News & Market INSIGHTS
Overview After a rocky couple of years, the open access (OA) market may be finding its footing again. Each year, Delta Think's Market Sizing analyzes the value of the OA scholarly journals market—that is, the revenue generated by providers or the costs incurred by buyers of content. Our analysis estimates that the OA segment expanded to just under $2.4bn in 2024. Although growth has improved compared with last year’s deceleration, it continues to lag behind the broader historical trend for OA. The proportion of articles published as OA has declined slightly, likely driven by continued reduction in the output from the large OA publishers. This trend has benefited established publishers, who saw growth in OA activity and revenue as they continued to consolidate their positions. Looking ahead, OA could soon begin outpacing the broader journals market once again—but likely through different growth drivers than in the past. Read on to see what those shifts might look like. Headline findings Our models suggest the following headlines for the 2024 open access market:
Collaborate with Delta Think to uncover how funding and policy uncertainty continue to reshape the research ecosystem — and gain tailored insights for your community.
Introduction: One question, two paths A recent essay in The Conversation posed the question, “Is ChatGPT making us stupid?” The author examined emerging research suggesting that over-reliance on AI tools for writing can dull critical thinking, originality, and even memory retention. But as the author points out, AI has the potential to augment human intelligence when used well , acting as a catalyst for deeper thinking rather than a shortcut around it. We agree and seek to guide our clients in determining how to use AI to strengthen research and scholarship. From concern to opportunity When AI is approached as a collaborator, it sparks creativity, deepens inquiry, accelerates problem-solving, and amplifies creativity. It can strengthen teams, enhance services, and improve efficiencies across the publishing enterprise. Turning Ideas into Action Here’s how Delta Think can help you transform smart AI potential into purposeful, strategic action: Strategy and Market Research Focus: Identify where AI can deliver the most value for your organization, grounded in community needs and behaviors. Delta Think Approach: Gather and analyze evidence through quantitative and qualitative methods to uncover how your community – your researchers, authors, reviewers, and readers – are using AI now or, better yet, where and how they could be using it in the future. Marrying their unmet needs with your strategic goals creates your roadmap to future success. 2. Build vs. Buy Decisions for AI-Powered Products Focus: Develop proprietary AI solutions, partner with trusted vendors, or combine the best of both approaches to suit your needs. Delta Think Approach: Assess your current state and future needs, design decision frameworks that weigh cost, capability, risk, speed-to-market, and long-term scalability, and build the approach that will work best to support your business goals and community needs. 3. AI Policy and Governance Focus: Ensure responsible, transparent, and ethical AI use that safeguards scholarly integrity. Delta Think Approach: Facilitate the development of your AI governance with the creation of important guardrails and policies, working to mitigate bias and hallucination risks, safeguarding research integrity while enabling innovation. 4. UX/UI Testing for AI Products and Features Focus: Design AI experiences that enhance human engagement. Delta Think Approach: Test results, interfaces, prompts, and transparency signals to keep users informed, empowered, and confident in your products and tools. 5. Licensing and Partnership Strategy Focus: Leverage commercial arrangements to unlock AI potential while aligning with your mission and values. Delta Think Approach: Guide you through licensing agreements, proprietary data partnerships, and collaborations that create sustainable competitive advantage and strategic revenue streams. Turning Ideas into Impact By reframing the conversation from Can AI substitute scholarship? to How does AI amplify scholarship? , publishers can lead the next wave of innovation. Delta Think’s collaborative approach ensures that your organization’s adoption of AI enhances creativity, critical thinking, and trust. We can help you map out your bespoke AI-strategy roadmap, develop new products and services, test prototypes, and design governance guidelines. Reach out today or schedule some time at the Frankfurt Book Fair (10/14-16) to discuss how Delta Think’s expertise and proven methodologies can help your organization unlock key insights and drive innovation.
