hard to change – opinions, habits, approaches, even products.
to day needs of getting something accomplished (or preserving revenue) can trump
our ability to consider alternatives.
time is so limited that we disregard the changes we see in the world around us as
inconsequential – or we miss them all together.
times we see what’s going on, but we feel our past successes prove that we’re
on the right track.
always worked before. It’s how we make money.
once in a while we see a company take action counter to this natural trend.
although scary for publishers, Google launches universal
“…This move appears to be a
180-degree turn for the company which had previously launched dozens of
vertically focused sites. Which raises
the question, "Why move in the opposite direction of your current strategy
when you’re the clear winner in the marketplace and your lead appears to be
growing every day?” Especially since from a user perspective, the changes were
dramatic enough to cause some confusion, yet not significant enough to noticeably
improve most search results…”
Google knows that if you’re not looking for what’s next your competitors (or a
couple of college students) are!
What’s your sacred cow?
you ready to promote its extinction?
you ready to kill it?
Someone else is!