When I came back from the Seth
Godin seminar on June 15th
, I said I would publish my authentic story
here by June 30th.

Well, I’m not quite done

During my quest to define
my authentic story, I ran across a video that Guy Kawasaki posted about his book The
Art of the Start
. The video and the
he used are available at his blog.

Guy’s prescription for

  1. Make meaning. Improve the quality of life, right a wrong or prevent the end of something good. (“If you make meaning you will make money.” GK)
  2. Make a mantra. Forget about a vision statement, in 3 or 4 words define what you do for your employees (me!). This is your reason for being.
  3. Get going. Think differently (as opposed to “better sameness”) and don’t be afraid to polarize people. Find a few soul mates to balance yourself off.
  4. Define your business model. Be specific. Keep it simple. Ask women about your business model (This part was funny to watch – and rewarding!).
  5. Weave a MAT. Define milestones, assumptions and tasks.
  6. Niche yourself. What can you do that’s of high value to your customers and unique?
  7. 10, 20, 30 Rule. To express your business concept, create no more than 10 PowerPoint slides, covered in no more than 20 minutes, with no font less than 30 point!
  8. Hire infected people. They should be qualified, but they should LOVE your  product. Always hire better than yourself.
  9. Lower barriers to adoption. Flatten the learning curve. Don’t ask people to do something you wouldn’t do. Embrace your evangelists.
  10. Seed the clouds. Enable test drives. Find true influencers.
  11. Don’t let the turkeys get you down!

Along with Seth’s
material, I’ve been concentrating on numbers 1, 2, 3, and 6 from Guy’s
video. I really want to do this right,
so it’ll be another week or so.

for keeping me honest (as I requested!).

(The next Change
post will be published on Monday, July 3rd.)

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