The other day my son and I
were commenting on just how annoying our cats can be.
No matter what you’re
doing they want to jump in to the middle of it and cause havoc or take a nap.
I told my son that when we
used to read old fashioned newspapers it was a lot worse.
They’d always park their bottoms right on the
article you were trying to read.
Then I realized that there hasn’t been
a newspaper in my house in a decade.
I’ve pointed him to CNN
and the BBC and many online sources of information. But I have never in his life referred him to
a print newspaper article!
To him – they are
old-fashioned.
What would a 15-year old
think of your product?
What will that teenager be
buying in 5 years? In 10?
Photo from Flickr.
Well Cory, it might not be breaking news, but it’s still significant. In newspapers the tide is pretty obvious and undisputed.
But, in other media, (while somewhat obvious) it is disputed – like books. I have a hard time seeing books as obsolete because I still read books and haven’t found a perfect substitute for them YET – but my kids may not be looking for a substitute!
What had surprised me was that I was the one calling newspapers “old fashioned” – not my kids!!!
It’s interesting how publishers often become wedded to a particular medium and not to the job that medium is supposed to facilitate – or the jobs their customers want to get done.
All things eventually become obsolete – it’s the nature of humanity!
It’s also what keeps life interesting!
Thanks for commenting!
Ann
Ann,
I just last week asked 2 people (by coincidence) about their news gathering habits. I spoke to a 70 year old former insurance executive who reads four different newspapers DAILY. I asked a 22 college student…he gets all of his news via the internet! This, I realize, is not breaking news…but interesting nonetheless!