When I started consulting on my own the first
thing I did was name my company.


“manage to
change” was squeezed into the logo because it felt right. It felt like me.

But the big letters were reserved for my “big time”
company name.

It sounded more professional. It sounded real.

After writing, thinking, and interacting with some
amazingly intelligent and creative people over the last two years, it’s become clear
to me that it’s time to let the small words be the big words.

I’ve finally grown into my tag line!

What are your small words?

What are the ideas and principles that guide your
actions and are imprinted in your DNA?

Is it time to give those words a promotion?