When a company disappoints me and I share my
opinion, people eat it up.

They concur. They add to the point.

When a company really impresses me and I share my
opinion, people are skeptical.

They look for the catch. What’s in it for me?

Mike Sansone noticed
that when we write blog posts that are critical we’re more likely to get responses
than when we say something positive.

Why is negativity more “sticky” than
positivity?