This weekend my husband
and I watched the Marx Brothers movie A Day at the Races (copyright 1937).

The movie was like
watching a series of skits. It was as if
they had tried to recreate a Vaudeville experience on film. 

It was fun to watch but
it made me think how consistently content creators approach a new medium.

We take what we know and
recreate it – as closely to the original as possible (newspapers, magazines,
“book dumps” to name a few).

If customers are unhappy
with our content in the new medium, or don’t immediately flock to it, we are
quick to pronounce the new opportunity irrelevant and continue with business as
usual.

That is, until we can’t
anymore.