Get in touch
555-555-5555
mymail@mailservice.com

News & Views Supplement: Defining Open Access

Dan Pollock and Ann Michael • June 1, 2020

Analyzing any data about open access uptake – and by implication what’s not OA – can fall foul of different definitions and interpretations. In common with major indexes, we use data from Unpaywall to help us understand the access models in use across the literature. Here we unpick the definitions and color-coding in use (such as Gold and Bronze) so we can clarify the parameters of our market analysis. This discussion was originally posted as a companion to our preliminary 2020 OA uptake analysis, but supports terms used throughout our Open Access Data and Analytics Tool (OADAT).


What's in a name


The formal definition of Open Access was coined by the Budapest Open Access Initiative in 2002, which defines it as [scholarly] research literature's free availability on the public internet “without financial, legal, or technical barriers other than those inseparable from gaining access to the internet itself. The only constraint on reproduction and distribution, and the only role for copyright in this domain, should be to give authors control over the integrity of their work and the right to be properly acknowledged and cited.” This is roughly equivalent to the Creative Commons Attribution (CC BY) license.


The combination of free of charge to read AND of permissive usage rights form the essence of the formal definition of Open Access. However, the contemporary use1 of “open access” can also cover just the “free of charge to read” subset of the formal definition, excluding permissive usage rights beyond fair use or similar.


More than mere pedantry


As we have discussed previously, we use data from Unpaywall2 to analyze per-article information about Open Access. The other major indexes (such as Web of Science, Scopus, and Dimensions) also use this data too.


In their paper3 examining OA uptake from an early data set, the Unpaywall team explore various definitions of open access. They state their use of open access to mean “free to read online, either on the publisher website or in an OA repository.” Given their aim to direct researchers to legitimately “open to read” articles, this definition is understandable. However, as it underpins their algorithms, and we need to take a different approach to fully analyze the market, we need to unpick it. Table 1 shows how Unpaywall classifies OA.


Table 1: OA status - Unpaywall detection model


The table below summarizes how Unpaywall sets its article OA status indicator.

The table separates the article types (rows) from the journal types (columns). The algorithm checks articles in a series of steps to determine their OA status. Note the use of colors to identify status and – as explained below – how licenses may not always be analyzed.

  • Unpaywall’s definition of “open access” covers anything that is “open to read”, as highlighted in the heavy outline.
  • Green: “Toll-access on the publisher page, but there is a free copy in an OA repository.” This would therefore exclude papers which are embargoed and not deposited in repositories (“Delayed OA”). This is an important subset, as papers would be affected under the zero-embargo rules such as those put forward by Plan S. The license is not checked, so “green” papers may not have permissive reuse terms.
  • Gold: “Published in an open-access journal that is indexed by the DOAJ [or in its own its own list of journals and fully OA publishers].” If the article is in such a journal, the license is not checked. For our purposes we assume a permissive license.
  • Hybrid: “Free under an open license in a toll-access journal”. Technically, this is any journal which is NOT identified as being in the fully OA list used for the Gold status. This will include hybrid journals, which offer authors a choice of open access options. However, it also includes fully closed journals, which do not offer authors a choice, but in which the publisher may occasionally and unilaterally choose to make content open access. The licenses span various CC licenses, and others; we assume they offer fully permissive reuse rights.
  • Bronze: “Free to read on the publisher page, but without a clearly identifiable [open] license.” “Bronze” is a term that appears to have been coined by Unpaywall – it most closely corresponds to public access, such as that currently required by the US OSTP. As with hybrid, this will mix genuinely hybrid journals with fully closed ones which make selected content free to read.
  • Closed: “All other articles, including those shared only on an ASN [Academic Sharing Networks, such as ResearchGate and Academia.edu] or in Sci-Hub.” Technically, legitimate access to an article is the first thing the Unpaywall algorithm looks for when classifying articles. If none is found, the article is considered closed. This means articles made open by ignoring copyright (“Black OA”) are ignored.


This gives a reasonable view of “open to read” articles. By focusing in on the “gold” and “hybrid” subset we can get to formally “Open Access” articles which include permissive reuse rights. However, as journals in this model are classed as either “fully OA” or “not” there is no separation of hybrid journals. So understanding hybrid take-up is not possible without further analysis.


Formally "Open Access" and Hybrid


To get to uptake of OA in hybrid journals, we need to separate out the journals that offer no OA options. We infer this from Delta Think’s own lists, which cover 70% of the articles indexed by Unpaywall since 2015. We can also look for patterns in Unpaywall data and make some intelligent guesses about the unknowns – e.g. we can infer a journal has no OA options if there is no OA output in it at all. We also have to correct errors in the fully OA journals. Unpaywall does a good job against a complex data set, but still we found cases where articles in supposedly fully OA journals that were classified as “hybrid” and vice versa.

The 12 combinations of article type and journal type mean we have to take decisions about how we categorise articles. Table 2, below, shows how our analysis adds formal Open Access classifications to the raw Unpaywall data.


Table 2: Open Access = free to read and free to reuse

The table separates the article types (rows) from the journal types (columns). It further splits “not fully OA” journals into “Not OA” journals (those with no OA options) from Hybrid journals.

  • The bolded box shows “formal open access” to cover only openly readable articles with OA licenses.
  • We can now add descriptive names to our Article Types (2nd column).
  • The same caveats for fully OA journals apply as before. If a journal is fully OA in our lists, we assume its contents to be permissively licensed. We have not checked license information within the Unpaywall data.
  • For Hybrid journals, any articles not under an OA license (as checked by Unpaywall) are deemed to be part of the journals’ subscription content.
  • Finally, there is a third bucket of OA content: OA articles in journals without an advertised OA option. These form a small but notable subset of output – e.g. 1 or 2% of some big-name journals.


Note that our method is not fail proof. Where we cannot identify a journal from a publisher’s price list, we infer its type based on its articles. Where Unpaywall cannot (or has not) identified open licenses, we assume a journal is not OA. We have seen examples of journals which promote themselves as “open access” but do not explicitly specify licenses for their content. In this case a journal would be classified as Not OA.


"Public Access" = free to read


There are some anomalies in the data in the real world. For example, technically, there should be no “Bronze” articles (articles without an OA license) in fully OA journals; in practice we have found some in the data. Formal OA definitions only apply to peer-reviewed content, however the Unpaywall/Crossref data also includes non-peer -reviewed content. It requires further analysis to separate the two. When we apply our corrections, we need to form a view on where to classify the free to read articles. This is shown in Table 3.


Table 3: Public Access Status

Again, the table splits article types and journal types, but this time with a focus on articles that are “open to read” without regard to their licenses.

  • Unpaywall coined the term “Bronze” to refer to articles not in fully OA journals that are free to read but without a verifiable OA license. We extend Bronze here to cover articles in any type of journal that are free to read but without a verifiable OA license.
  • This is important for understanding possible impacts on subscriptions. The more that’s free to read, the more downward pricing pressure on subscriptions. Our underlying data allows the separation of Bronze be journal type, so users of the OA DAT can further analyze free to read content in journals with subscription components.
  • The “in Fully OA” & “in Hybrid” numbers look at output “that might reasonably have an APC.”


Conclusion


For our analysis, we take “Open Access” to mean that articles can be read both free of charge and free of major restrictions on reuse. We use “Public Access” to refer to articles which are available free of charge, but which have restrictions on reuse.

Other sources may use “open access” to span both definitions as suits their purpose. We advise that readers seek clarity about which definitions are being used when interpreting data.


The role of licenses is crucial in a market context. APCs may vary depending on license type, and funder OA mandates may insist on permissive reuse rights. So we further distinguish “Repository only” for articles not available from publisher’s web sites, and “Paid access” for the paywalled ones. Together our four definitions span what we might term an article’s “Access Type.”


Finally, journals are core to publishing activities and economics. Initiatives such as Plan S take a position on parent journals as well. Our orthogonal “Journal Types” consider the major journal business models, so we can develop a full analysis.


1 Suber P. (Aug 2008) Gratis and libre open access. SPARC Open Access Newsletter, 124. http://nrs.harvard.edu/urn-3:HUL.InstRepos:4322580

2 “Unpaywall is an open source application that links every research article that has been assigned a Crossref DOI (more than 100 million in total) to the OA URLs where the paper can be read for free. It is built and maintained by Our Research (formerly Impactstory), a US-based nonprofit organization.” – The Future of OA: A large-scale analysis projecting Open Access publication and readership. Piwowar, Priem, Orr. Oct 2019. https://doi.org/10.1101/795310.

3 Piwowar, Priem, et al. (Feb 2018) The state of OA: a large-scale analysis of the prevalence and impact of Open Access articles. PeerJ. https://doi.org/10.7717/peerj.4375.

By Lori Carlin March 28, 2025
Delta Think is currently spearheading an industry market research survey to authors and researchers across the scholarly community designed to provide insight into the impact of potential US federal funding reductions on their research. The survey addresses topics such as publication volume, their ability/allowance for peer review, conference participation and attendance, influence on their research scope and topics, and more. Working in collaboration with nearly 20 scholarly societies, we are launching this initiative to capture the real-world impact of these potential changes in order to help societies better plan and support their members, researchers, and authors. The results of the survey will provide scholarly publishers with systematic, quantitative voice-of-market data to inform evidenced-based strategy development and scenario planning in a rapidly changing funding landscape and policy environment. The survey opens this week, with each participating society distributing the link to their own communities. All participating societies will receive an in-depth analysis of the full survey results, filtered by various demographics such as country, career stage, and discipline, as well as options for Delta Think to analyze their specific community data or the raw data from their specific community so they can analyze it themselves. Delta Think has designed the survey and will conduct all the analysis of the results.
By Dan Pollock and Heather Staines March 13, 2025
This month we look at our latest data about Article Processing Charges (APCs). Per article pricing is a fundamental building block for all paid publishing models, so our review provides an invaluable insight into how costs of open access continue to evolve. APC prices in general continue to increase, but at a slower rate compared with this time last year. Important nuances in the distribution of prices continue to affect the value and cost of paid publishing models. Background Each year we survey the list Article Processing Charges (APCs) of a sample of major and significant publishers. Covering more than 20,000 titles going back to 2016, our dataset represents one of the most comprehensive reviews of open access pricing. To compare like for like, we consistently analyze non-discounted, CC BY charges. We take a snapshot at the end of every January, so we can track yearly changes while controlling for the different times of year that publishers may update prices. Our statistics exclude zero or unspecified APCs, although these are included in our underlying data. This allows us to understand trends where publishers choose to charge APCs without skewing averages. We run separate analyses around APC-free models. Headline Changes Going into 2025, we have seen APC pricing increasing but falling back to long-term trends. Fully OA APC list prices across our sample have risen by around 6.5% compared with 9.5% this time last year. Hybrid APC list prices have risen by an average of 3% compared with 4.2% this time last year. Maximum APCs for fully OA journals remain at $8,900. Maximum APCs for hybrid journals now top out at $12,690 (up $400 from last year). Big jumps in prices happened last year, driven by high inflation. In 2020-2021 prices were driven up when high-impact journals began offering OA options for the first time. In both cases, increases subsequently fell back to averages. Underlying trends continue. There are around 2.6x more hybrid journals than fully OA ones, down from 2.9x a year ago. Hybrid journals follow (or, rather, set) a similar pattern to the market overall. On average, fully OA prices are around 64% of those of hybrids. This is a couple of percentage points higher than long term trends. Around 31% of our sample of fully OA journals charge no APCs. (We have separately analyzed the number of articles in OA journals.) Price rises vary significantly by discipline. Arts & Humanities and Social Sciences have seen particularly large average increases, especially in fully OA journal prices. Price Distribution Market-wide headline price changes mask important nuances. We have discussed previously that the most important nuance lies in the spread of prices within a given publisher’s portfolio. For example, if the bulk of a publisher’s journals lie toward the lower end of its pricing, with just a few journals priced at the high end, the average (mean) price will be higher than most authors pay. The following figures show how the spread of prices plays out in the market across our sample of publishers. The figures are outlines of histograms, showing how many titles sit in various price bands over the successive years of data we have curated. The red line shows the most recent year’s prices. The lines become greener as they go further back in time. Subscribers to Delta Think’s Data and Analytics Tool can see full details of axes. Hybrid Prices The spread of price bands for hybrid journals is shown in Figure 1 below.
By Diane Harnish and Meg White February 27, 2025
User information needs as well as funding models are evolving rapidly, as evidenced by Clarivate’s recent move to phase out perpetual access purchases for print, eBooks, and digital collections by the end of 2025. Taking a hard look at how these assets contribute to your portfolio and overall organizational strategy has never been more critical. A holistic books program assessment can help you think intentionally about how books and book-based content can help meet customer and market needs. Publishing and Product Strategy A market-driven publishing and product strategy begins with an understanding of customer information needs. What markets, segments, information needs, and challenges are present? How can customer information needs be addressed? What role can our book content play? How can we differentiate our solutions? Can our book content contribute to a unique value proposition? Thinking creatively about how your content meets market needs is critical; think solutions, not printed pages and chapters. Commercial Strategy A detailed commercial strategy, supported by proper resources, is fundamental to success. Leveraging a clear understanding of customer preferences and delivering messaging that resonates with your specific market segments and use cases is essential. What are the best methods to generate market awareness? When and how should we communicate with key audiences? What messages resonate best? What sales and marketing capabilities do we have internally? Where do we need to partner to reach core audiences? How do we meet global needs? Do we have the appropriate access, pricing, and distribution models in place to meet customer expectations? What do we need to do directly? Where should we cultivate successful channel partnerships? And you don’t have to go it alone; a commercial strategy is best formulated and executed by a combination of internal and external resources. Technology Infrastructure Is your technology optimized to support your book program? From agile content management systems to product platforms to customer relationship management tools, the right tools enable your content and commercial strategy. What systems do we need to ensure efficiency in our publishing processes and quality and integrity in our content? What technologies and platforms do we need to build market-responsive products? What systems do we need to communicate effectively and meaningfully with our customers, including authors? Are we best served by building these systems or partnering? Successfully integrating and leveraging new technologies, such as AI, requires a fundamental understanding of markets and customer information needs . The Numbers Financial metrics are a key measure of the health of any program. An in-depth assessment of a program’s recent performance is a vital tool to help identify strengths, weaknesses, and gaps, and help to surface areas for improvement and corrective action. A financial analysis will clarify: What is our book and content annual output? Is it sufficient to support our strategy and meet customer and market needs? What is our cost structure? Our pricing strategy? Do they align with industry and market norms and expectations? Do we have the appropriate mix of internal and external resources in place to support our strategy? How can we best align our financial performance to contribute to the organization’s larger strategy? Beyond red ink or black ink, financial analysis will provide answers to these questions. Assessing Your Book Program Delta Think partners with publishers to do the foundational analysis necessary to understand how your book and book-based content can be a vital part of your content portfolio and support your organization’s goals and objectives. Our processes, including program benchmarking, stakeholder interviews, surveys, and workshops, combined with expert landscape research and analysis ensure you are building a content strategy that is market-focused and customer-driven. Contact Delta Think at info@deltathink.com to set up a time for a video call to learn more. We will also be attending the London Book Fair, March 11-13, 2025, if you’d like to schedule an in-person chat.
By Dan Pollock and Ann Michael February 20, 2025
Overview A recent post on the Open Café listserv posed a question about the true extent of fee-free open access publishing, but it noted the incomplete coverage of the data cited. We have more comprehensive data, but just as we started our analysis, DeepSeek’s release sent markets into turmoil. The stage was set for a timely experiment. We first answer the question using our data. Then we see how the AI did. Background What proportion of open access is not paid for by APCs? In discussing this, a recent Open Café listserv post cited studies by Walt Crawford – a librarian, well-known in the academic library and OA communities for his analysis of open access. He has paid particular attention to “diamond” OA journals, which charge neither readers nor authors. His studies are based on data from the Directory of Open Access journals ( DOAJ ). Excellent though both sources may be – and, full disclosure, we contribute to the DOAJ – the DOAJ’s remit covers only fully OA (“gold”) journals. As listserv founder Rick Anderson noted, “By counting only articles published in DOAJ-listed journals, Crawford’s studies radically _undercount_ the number of APC-funded OA articles published – because DOAJ does not list hybrid journals, which always charge an APC for OA and which produce a lot of genuinely OA articles (though exactly how many, no one knows).” Using our data Actually, we do know … or at least have some fair estimates of hybrid OA. Our data allows us to determine the share of open access output in APC-free journals, as follows.
By Dan Pollock and Ann Michael February 11, 2025
Overview Following the 2024 US election, the new US administration has instructed employees in some key federal agencies to retract publications arising from federally funded research. This is to allow representatives of the administration to review the language used, to ensure it is consistent with the administration’s political ideology. In this special edition of News & Views, we quantify how many papers might be affected and estimate their share of scholarly publishers’ output. The initial numbers may be small, but we suggest the effects on scholarly publishing could be profound. Background On 20 January 2025, Donald J. Trump took office as the 47th President of the United States. Within hours he signed an Executive Order 1 (EO) 14168 proclaiming that the US government would only recognize two sexes, and ending diversity, equity, and inclusion (DEI) programs inside federal agencies. The following day, his administration instructed federal health agencies to pause all external communications – “such as health advisories, weekly scientific reports, updates to websites and social media posts” – pending their review by presidential appointees. These instructions were delivered to staff at agencies inside the Department of Health and Human Services (DHSS), including the Food and Drug Administration (FDA), the Centers for Disease Control (CDC) and Prevention, and the National Institutes of Health (NIH). The events that followed are important, as they directly affect scholarly papers and our analysis. A memo on 29 January instructed agencies to “end all agency programs that … promote or reflect gender ideology” as defined in the EO. Department heads were instructed to immediately review and terminate any “programs, contracts, and grants” that “promote or inculcate gender ideology.” Among other things, they were to remove any public-facing documents or policies that are trans-affirming and replace the term “gender” with “sex” on official documents. By the start of February, more than 8000 web pages across more than a dozen US government websites were taken down . These included over 3000 pages from the CDC (including 1000 research articles filed under preventing chronic disease, STD treatment guidelines , information about Alzheimer’s warning signs, overdose prevention training , and vaccine guidelines for pregnancy). Other departments affected included the FDA (some clinical trials), the Office of Scientific and Technical Information (the OSTP, removing papers in optics, chemistry and experimental medicine), the Health Resources and Services Administration (covering care for women with opioid addictions, and an FAQ about the Mpox vaccine). Around this time, it further emerged that CDC staff were sent an email directing them to withdraw manuscripts that had been accepted, but not yet published, that did not comply with the EO. Agency staff members were given a list of about 20 forbidden terms, including gender, transgender, pregnant person, pregnant people, LGBT, transsexual, nonbinary, assigned male at birth, assigned female at birth, biologically male, biologically female, and he/she/they/them. All references to DEI and inclusion are also to be removed. The effects of the EO Commenting on the merits of policy and ideology lies beyond our remit. However, when these matters affect the scholarly record – as they clearly do here – then they are of interest for our analyses. Specifically, what might the effects of the EO be on the publication of papers, and what effects might accrue from withdrawal of research funding? If federal agencies are being instructed to withhold or withdraw submissions, then, to quantify what this might mean to publishers, we have estimated the volume of output from a few key federal agencies. It is summarized in the following chart. 
By Lori Carlin January 23, 2025
Emerging technologies are reshaping how we create, distribute, and consume content. Publishers face the critical task of making smart technology investments to stay competitive and enable strategic objectives. How do you ensure that your next tech purchase aligns with your organization's needs and goals? Enter the needs assessment process – your roadmap to making informed, strategic technology decisions. From defining clear objectives to creating a comprehensive RFP, these best practices will help you navigate the decision-making process with confidence and ensure that your investments deliver value for your organization and your customers. Technology is not a solution; it is a tool. The temptation to adopt technology without a clear definition of what you are trying to achieve is an all too common (and usually very costly) mistake. Does your strategy include delivering a more personalized experience for your users? A customer data platform may be the right technology. Interested in using AI to build research integrity into your editorial process? Perhaps it’s time to revisit the capabilities of your editorial management system. Looking to support education and learning for students, faculty, and professional learners? Maybe it is time to evaluate formal learning management systems. Once you are confident about what you are seeking to achieve, the real work begins. Here are the key components that will help lay the foundation for a successful process from inception to deployment: Analyze Current State: Audit existing systems and processes to understand current capabilities and limitations. Conduct a Gap Analysis: Identify gaps between current capabilities and desired future state. Collect and Analyze Data: Gather qualitative and quantitative data from staff, users, customers, industry benchmarks, and about existing systems. Consider Resources and Constraints: Assess available resources, including budget, skills, and time. Research Solutions: Investigate potential technologies and/or types of solutions that could address identified gaps. Prioritize Needs: Work with stakeholders to prioritize needs based on impact and feasibility. Create RFP: After identifying prioritized needs and potential solutions, develop an RFP that clearly outlines project objectives, specific requirements, evaluation criteria, budget, and timelines. Distribute the RFP: Identify vendors with fit for purpose solutions and capabilities and distribute. Evaluate Proposals: Review vendor responses against established criteria and prioritize them based on how well they meet your needs. Plan for Adoption and Training: Consider the change management aspects of introducing new technology and processes. Be sure to develop a plan for user adoption, training, and ongoing support in your new systems. Technology as a Strategic Ally A methodical needs assessment is not just a procurement exercise – it is a strategic opportunity to reimagine how technology can transform your organization. The most successful technology investments are those that solve real problems, align with organizational goals, and empower your team to work more efficiently and creatively. Don’t fall into the trap of just moving what you are currently doing over to a new system. This is an ideal occasion to think about how you would design workflows and processes if you were to start from scratch and use that framework to evaluate the new capabilities available. You don’t want to duplicate what you are doing today; you want to step back and take the opportunity to build something better whenever possible. Customer Data Platform? Editorial Management System? Learning Management System? Something Else? Delta Think partners with publishers to do the foundational and implementation work required to ensure that technology decisions match the organization’s capabilities, fit the budget, and are grounded in voice-of-customer data. Our processes, including stakeholder interviews, surveys, and workshops, combined with expert landscape research, analysis, and assessments, underpin technology decision-making that is market-focused and customer-driven. If your 2025 objectives depend on or are enabled by technology, we’d welcome the opportunity to help you learn, plan, achieve. Please contact us today to start the conversation.
By Dan Pollock and Heather Staines January 14, 2025
A number of sources provide information about patterns in the overall scholarly journals market. However, as we so often mention in our analyses, important nuances lie beneath the headlines. This month we explore just how much variation exists and highlight the importance of specificity. Background As part of our annual market updates, we estimate the proportions of open vs. subscription access content each year. Over the last few years, we have observed how OA has approached 50% of output, but we note that it has yet to punch through that number. However, this headline varies greatly depending on your area of publishing. An example from physics The chart below shows the nuances across just a few of the 200+ subjects that we track.
By Dan Pollock, Ann Michael December 10, 2024
This month’s topic: How much content can AI legally exploit? Scroll down to read about this topic, along with the latest headlines and announcements. Delta Think publishes this News & Views mailing in conjunction with its Data & Analytics Tool . Please forward News & Views to colleagues and friends, who can register to receive News & Views for free each month. Delta Think will be attending several upcoming conferences, including APE (Jan 14-15), NISO Plus (Feb 10-12), and Researcher to Reader (Feb 20-21). We would love to see you there – please get in touch or visit our Events page to see all the meetings we will be attending. How much content can AI legally exploit? O verview During the recent PubsTech conference , we were asked how much content could be legitimately used to train artificial intelligence systems without being specifically secured through a licensing agreement. In considering this question, we find some counterintuitive results. Background Generative AI (genAI) is a type of artificial intelligence that can create new content—text, images, music, and more – by analyzing patterns in massive datasets. These models are typically trained on publicly available data scraped from the web. In the US, developers often invoke the “Fair Use” copyright doctrine to justify this training, claiming it is limited to specific purposes (training) and transformative in nature (different from the original use). In reality, the legal position is complex and evolving , with many rights holders and their representatives – unsurprisingly – taking the opposite view. Even if legal clarity emerges, different geographies and jurisdictions will likely reach different conclusions. The legal complexities of AI and copyright law are beyond our scope. However, for scholarly publishers, particular issues apply. Half of our output is open access , and open access content is designed to be reusable. Open or not, content has varying restrictions on onward use – for example, non-commercial use is often allowed with attribution. How much scholarly content is exploitable?  For the purposes of analysis, we will assume that the license under which content is published will have a material bearing on the legitimacy of its use to train AI systems. Therefore, looking at share of licenses, we might be able to answer our question.
A blue hot air balloon is flying in the night sky.
By Lori Carlin December 6, 2024
Welcome to the next issue of Delta Think's Ideas in Action - ideas that spark your imagination and encourage creativity...information that makes you stop and THINK! Want to know more about partnering with Delta Think? Contact Delta Think at info@deltathink.com to set up a time to meet and learn more. Charleston Conference 2024 Reflections November always marks several noteworthy activities and events both personally and professionally, including one of our favorites – the Charleston Conference – where stakeholders from all areas of our industry – librarians, service providers, and publishers alike, get the opportunity to debate, collaborate, and share insights. Richard Charkin, OBE, described the Conference this way in his 2024 opening keynote remarks: “This meeting is incredibly important. Serious people debating serious issues.” We agree and add that the spirit of Charleston is also grounded in engagement – with colleagues and friends and making time for a bit of fun. Karaoke optional! Whether you were able to attend or not, here are some reflections on the 2024 Conference from the Delta Think Team. Libraries as Leaders – Lori Carlin The first thing that hit me was the energy of the conference overall; it was invigorating. Walking into the exhibit area on Vendor Day, you could sense a heightened level of interest from attendees eager to see and hear about new and interesting developments. Is it AI that is fostering this renewed energy? AI is certainly a hot topic, as stakeholders wonder how to best incorporate AI into their products, services, and workflows. Or perhaps the spotlight on Research Integrity and the various products that can help the scholarly community address these issues. Whatever the reason, I have always appreciated Charleston’s approach to exhibits, with a single dedicated day for vendors to showcase their wares, and the packed ballroom left no doubt that this concentrated attendee/vendor time was appreciated by all. As for sessions, the Opening Keynote featuring Katina Strauch and Richard Charkin was interesting – both bringing their own sense of wit to their description of their different but equally circuitous paths to scholarly publishing and their eventual role as community leaders. I also have to call out a session I moderated – “Keeping Libraries as Central Players in an Evolving Teaching and Learning Space,” and not because I moderated it! It was the librarian panelists as well as the interaction from the audience that made this session lively and interesting. What it reinforced for me is the leadership role librarians now play as not only information resource agents and gatekeepers in their communities, but data analysts, policy drivers, and educators, ensuring that advancements in teaching and learning are recognized and implemented. Books and eBooks in the Spotlight – Diane Harnish There was a noticeable “buzz” at Charleston around eBooks and book-based content. Whether for teaching and learning or research usage occasions, the value of book collections, or exploration of evolving funding models and roles, books were top-of-mind for librarians and publishers. For example, “Whose Future Is It? Practical Strategies for Supporting Community-led Open Access Book Publishing” focused on how libraries can take a leadership role in open access book publishing. The concurrent session was full of practical insights into how libraries develop effective strategies to support community-led and academy-owned OA book publishing, with an emphasis on equity. On a more macro-scale, Niels Stern, Managing Director, DOAB & OAPEN Foundation led a Neapolitan discussion entitled “Open Access Policies for Books: Librarian Roles in Nudging Institutional and National Change” which explored the work of the recently concluded PALOMERA Project, an initiative to examine and analyze the research policies and strategies for open-access books in 39 countries in the European research area. The project generated evidenced-based, actionable recommendations to “help ensure that books don't get ‘left behind’” in a global move toward open research. I found this session ideal for any stakeholder – library, funder, or publisher – interested in ensuring sustainable infrastructure for eBook, especially scholarly monographs. After more than 30 years in scholarly communication, this was my first Charleston and I will definitely be back! Research Integrity + AI and Copyright – Heather Staines Working closely with Dr. Elisabeth Bik and Dr. Ivan Oransky to explore research integrity issues was timely and enlightening. While there are many new tools to detect misconduct, both agreed that focusing on the human factor will be key—seeking change in research assessment and the kinds of publications that count. Their Neapolitan, “Challenges and Opportunities Around Research Integrity: A Conversation” session provided an informative overview of some of the most biggest challenges to research integrity (image manipulation, paper mills) and how Retraction Watch, COPE Guidelines, and other tools can be used by all stakeholders to raise awareness and help ensure the integrity of the scientific record. The other session which kept my interest was the “Long Arm of the Law” moderated by Ann Okerson. Copyright Clearance Center’s Roy Kaufman helped scope out the legal issues related to AI companies using copyrighted content to train their LLMs and shed some light on cases related to copyright and LLM training currently winding their way through the courts. ITHAKA’s Nancy Kopans followed JSTOR’s perspective as an aggregator working to balance the rights of copyright holders and publishers with the needs of students, faculty, and researchers. Definitely an area to watch! Katina’s Legacy – Meg White Charleston founder and convener Katina Strauch has passed the torch, but her legacy is a reminder that there is always more to discover, learn, and tackle. She never slows down and in many ways, defines what it means to always be evolving, embodying a true growth mindset. Katina and Richard Charkin kicked off the conference with a “Fireside Chat” Keynote moderated by Richard Gallagher, President and Editor-in-Chief of Annual Reviews (and the new owner of the Charleston Hub). As Lori mentioned, these two trailblazers were meeting for the first time, but they reflected on shared pivotal moments in their professional lives, including the intersection of publishing and librarianship, as we have moved from the internet to digitization of content and collections, and now to AI. I had the pleasure of interviewing Katina as part of the Charleston Leadership Interviews and the ATG Podcast, so watch for that conversation coming soon at the Charleston Hub. Her passion certainly informs many of the key values we strive for here at Delta Think as we work with the scholarly communications community to LEARN, PLAN, ACHIEVE. Bravo! Finally, we offer our congratulations to writer, director, producer, and star Heather Staines and her merry band of players. Thank you for an entertaining look at libraries, publishing, education, research, academia, and more in “Schmetadata: The Musical” a light-hearted start to the Conference’s final day. Next Steps What were your “aha moments” at Charleston 2024? What are your organization’s biggest priorities and challenges for 2025 and beyond? At Delta Think, we believe in the power of collaboration and innovation to drive progress. We can help you embrace change and unlock your potential. Reach out today to start the conversation and we look forward to hearing more. More Ideas News & Views: Market Sizing Update 2024: Has OA Hit A Peak? (Oct 2024) –Each year, Delta Think’s Market Sizing analyzes the value of the open access (OA) scholarly journals market. This is the revenue generated by providers or the costs incurred by buyers of content. We estimate the OA segment of the market to have grown to just over $2.2bn in 2023. This is only a marginal growth over the previous year… ( read more ) Content Licensing Do’s and Don’ts in the Age of AI (Oct 2024) – Artificial Intelligence’s (AI) seemingly endless capabilities and applications present great opportunities (and some challenges too) for publishers and societies across the publishing enterprise. One of the main areas of both growth and reason for caution to emerge is the potential to license scholarly content to AI providers—primarily to be used… ( read more ) Exploring AI (Sept 2024) – AI technologies have already sparked profound changes across our industry, enabling machines to perform tasks that previously required an abundance of human intelligence. AI algorithms can analyze vast datasets to uncover patterns, LLMs can generate coherent text, and genAI can simulate human-like creativity. Here we explore some of… ( read more ) Events We’ll be attending the following events. Please contact us at info@deltathink.com if you’d like to set up a time to chat. APE, January 14-15 Researcher to Reader, February 20-21 ER&L, March 3-6 London Book Fair, March 11-13 2025 NAS Journal Summit, March 19-20 Turn Your Ideas Into Action A partnership with Delta Think can provide the expert insights you need to meet your goals and amplify your ability to: Learn about new and evolving insights, perspectives, and possibilities Market Research and Intelligence Customer Insight and Experience Data Analytics and Market Evidence Plan your path forward to success Business and Product Strategy Commercial Optimization Brand, Marketing, and CDP Strategies Achieve your goals Manage Change Implement Projects, Products, and Partnerships Build Results Metrics and Analysis O ur insatiable curiosity, coupled with our expertise in data-driven, evidence-based analysis, and strategy development – TOGETHER – we will discover your best path forward. Want to know more? Schedule a call today or visit deltathink.com
By Heather Staines October 31, 2024
We are proud to share a video recording of our October News & Views companion online discussion forum! Join us for our annual update of the market size and revenue share of Open Access and a lively conversation around the trends and the wider issues that may be informing the overall market in scholarly communications.  If you missed the session, or if you attended and would like to watch/listen again, or share forward with friends, please feel free!
More Posts
Share by: